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Online panel research
Published in Catherine Dawson, A–Z of Digital Research Methods, 2019
Online panel research is a research method that brings together a group of online research participants (or respondents) to answer questions on various topics over a period of time. The participants are pre-recruited and profiled: they volunteer to take part in surveys and provide demographic (and possibly lifestyle) information when they enrol for the panel. Some type of remuneration might be offered, which can include cash payments, entry into competitions, charitable donations, discount vouchers or gifts. There are various terms that can be used to describe this type of research including online panels, custom online panels, internet access panels, customer advisory panels, web panels and proprietary panels. Online research communities (Chapter 44) also recruit members for research purposes over an extended period of time, but differ in that they concentrate on qualitative methods and view individuals as community members, rather than as research participants.
Customer benefits and value co-creation activities in corporate social networking services
Published in Behaviour & Information Technology, 2018
Data for this study were collected through an online survey conducted by an online research company. Their online panel comprises over one million non-biased1 Internet users, whose profiles are updated quarterly to represent characteristics of the Internet user population in South Korea. Panel member composition was regularly monitored to reduce bias towards specific interests, industries, or demographic traits. Using this online panel, the company specialises in supporting online user behaviour research, for example, on SNS usage patterns, web-based user interfaces, and online consumer psychology.