China
Africa
Explore chapters and articles related to this topic
The Future of the Market Research Profession
Published in C.A.P. Smith, Kenneth W. Kisiel, Jeffrey G. Morrison, Working Through Synthetic Worlds, 2009
Traditional and Internet methods Surveys constitute one of the most powerful and pervasive tools for obtaining quantitative and qualitative market research information. They have been used extensively in business and the social sciences. Widely-used question formats include open-ended text, numerical entry of information, ranking of items, rating items on a likert scale (rate level of agreement to a statement), single-select multiple choice, and multiple-select multiple choice. As a general principle, the best way to determine the relevant survey elements is to work backwards from the decision, considering the general issues one wants to explore, the focus, mode, schedule of data collection, and types of information desired. Multiple-choice questions are useful for insuring consistent coding of answers across respondents and for facilitating quantification of the desired concepts or constructs. Open-ended questions, on the other hand, permit respondents to identify new issues about which the researcher may have been initially unaware. Common data collection means include mail surveys, phone, and intercept surveys, each with progressively higher unit cost and response rates. Hybrids of these three are used for more complex subjects. Advances in technology have led to automated printing of surveys from mailing list databases and computer aided telephone interviewing (CATI) systems. For background on traditional survey methods see Churchill and Iacobucci (2005), Aaker, Kumar and Day (1995), Malhotra (2004), and Bradley (2007).
Challenges of online non-probability surveys
Published in Uwe Engel, Anabel Quan-Haase, Sunny Xun Liu, Lars Lyberg, Handbook of Computational Social Science, Volume 2, 2021
Traditionally, surveys used paper questionnaires to collect data. There were three main modes of data collection: face-to-face surveys, telephone surveys, and mail surveys. Developments in information technology in the 1970s and 1980s led to the rise of computer-assisted interviewing (CAI). The paper questionnaire was replaced by a computer program asking the questions. The computer took control of the interviewing process, and it also checked the answers to the questions on the spot. Computer-assisted interviewing could also be carried out in three different modes: computer-assisted telephone interviewing (CATI), computer-assisted personal interviewing (CAPI), and computer-assisted self-interviewing (CASI).
Evaluating Customer Satisfaction in Public and Private Services
Published in Corain Livio, Arboretti Rosa, Bonnini Stefano, Ranking of Multivariate Populations, 2017
Corain Livio, Arboretti Rosa, Bonnini Stefano
The survey was carried out by means of Computer-Assisted Telephone Interviews (CATI). The electronic questionnaire was divided into six sections: personal details and education, post-doctorate training, employment condition and characteristics, education used at work, job searching and opinion of education received on the doctorate course. To observe postdoc satisfaction with regard to various aspects of their work, the education received and the PhD organization, a scale of scores from 1 to 4 was used (not at all, not very, quite, very satisfied).
The use of building performance simulation and personas for the development of thermal comfort guidelines for older people in South Australia
Published in Journal of Building Performance Simulation, 2022
Larissa Arakawa Martins, Terence Williamson, Helen Bennetts, Veronica Soebarto
The telephone survey involved the use of Computer-Assisted Telephone Interviewing (CATI) to administer a detailed questionnaire about the participants’ demographics, health, dwelling, and the thermal comfort-related features of their homes. Data were analysed statistically to investigate whether there were associations between climatic conditions, housing types and constructions, heating/cooling behaviours and the health/well-being of the occupants, using descriptive, cross tabulation, chi-square, correlation and regression analysis. The results showed significant differences between locations in terms of some of the dwelling characteristics (i.e. age of the dwelling, dwelling type and the wall construction), as well as the types of the heating and cooling systems used and their operations. In all three locations, participant’s first action to keep warm or cool was turning on the heater or cooler, but most participants, and particularly those with low incomes, expressed concern over the corresponding cost, indicating the potential of improving the house design so that occupants would be less dependent on using heating and cooling. More details from the telephone survey have been reported by Soebarto et al. (2019).
Citizens’ opinion about investment in public transport projects in cities
Published in International Journal of Sustainable Transportation, 2020
Francisco Calvo-Poyo, Adriana Medialdea, Ramón Ferri-García
The sample size of the survey was 1,205 (valid responses), which gave a sampling error of 2.88%. The survey was conducted in 2015 by telephone, using the computer-assisted interview system CATI. The rate of response was 45.9%, close to the mean response rate for interviews using this system. The survey included questions about socio-demographics of the participants, their habits of PT use, and their opinion regarding a variety of PT issues, including investment (Tables 1, 2, and 3).