Proximity marketing

Proximity marketing refers to the use of localized wireless technology, such as Bluetooth Low Energy (BLE), to distribute advertising content to mobile phones associated with a specific location, such as a retail store, transportation hub, or venue. This allows brands and agencies to provide digital content to customers in close proximity, increasing the likelihood of engagement and conversion.From: Web Marketing for the Music Business [2013], A step towards truly independent access for everyone, everywhere [2022], A Comprehensive Guide to Enterprise Mobility [2016]

Mobile Music Marketing

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Published in Tom Hutchison, Paul Allen, Web Marketing for the Music Business, 2013

Tom Hutchison

Proximity marketing is the localized wireless distribution of advertising content associated with a particular location, generally a retail establishment, transportation hub, or venue (Wikipedia). The electronic marketing messages are delivered to willing customers’ handsets and may include store coupons and discounts. A press release from Ace Marketing and Promotions states: What if you could tap every potential customer on the shoulder within 100m of your location and send them a business card, advertisement or special offer directly to their mobile phone? What if you could do this constantly, without worry about the cost?

A step towards truly independent access for everyone, everywhere

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Published in Assistive Technology, 2022

Tim Murdoch, Tom Pey, Ethan Brooks

As a consequence, many sought to use low-cost beacons instead. This Bluetooth Low Energy (BLE) technology works with smartphones and is being widely adopted for proximity marketing. In the first review, beacons look to be a simple and cheap solution for indoor navigation. Most recently, enthusiasm and expectations for the use of BLE for Covid-19 for contact tracing were very high. As we have now seen through contact tracing, however, beacons are not an accurate measure of proximity, nor are they an accurate measure of location (Bjornsson, 2016).

Proximity marketing

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Mobile Music Marketing

A step towards truly independent access for everyone, everywhere