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Persuasive health technology
Published in Lisette van Gemert-Pijnen, Saskia M. Kelders, Hanneke Kip, Robbert Sanderman, eHealth Research, Theory and Development, 2018
Lisette (J.E.W.C.) van Gemert-Pijnen, Saskia M. Kelders, Nienke Beerlage-de Jong, Harri Oinas-Kukkonen
Although the field of persuasive technology is only a few decades old, it is based on various well-researched theories stemming from different areas. These include persuasive communication, health promotion, social marketing and human-media interaction. The theoretical foundations from these fields are described in the following sections.
MRCPsych Paper A1 Mock Examination 1: Answers
Published in Melvyn WB Zhang, Cyrus SH Ho, Roger Ho, Ian H Treasaden, Basant K Puri, Get Through, 2016
Melvyn WB Zhang, Cyrus SH Ho, Roger CM Ho, Ian H Treasaden, Basant K Puri
Explanation: Attitudes can be modified either by central pathways, entailing the consideration of new information, or by peripheral pathways, involving the presentation of cues. In persuasive communication, the factors to be considered are concerned with those of the communicator, the recipient and also the message being communicated. It is key to note that message repetition can lead to a persuasive influence resulting in attitude change.
Social processes
Published in Dominic Upton, Introducing Psychology for Nurses and Healthcare Professionals, 2013
Persuasive communication was first systematically examined after the Second World War by exploring Hitler’s (mis)use of communication and how the Cold War developed and was perceived within the USA (Hovland et al., 1953; McGuire, 1986). Hovland and colleagues (1953) found that in order for effective persuasive communication, resulting in attitude change, four distinct variables are important in the act of persuasion; attention, comprehension, acceptance and retention. Based on their research concerning the communicator, the communication and the audience, the authors developed a model concerning effective persuasive communication (see Table 4.3).
Developing an intervention to implement an ICF-based e-intake tool in clinical otology and audiology practice
Published in International Journal of Audiology, 2020
Lisette M. van Leeuwen, Marieke Pronk, Paul Merkus, S. Theo Goverts, Johannes R. Anema, Sophia E. Kramer
For patients, education, persuasion, enablement and factors relating to environmental restructuring were selected as the most appropriate intervention functions (see Table 4, column 4). Education was selected to facilitate knowledge about the purpose and relevance of the intake tool and to provide instructions on how to fill out the intake tool. Persuasive communication techniques were selected for reinforcing patients’ motivational beliefs about the positive consequences of using the intake tool. Enablement and environmental restructuring were selected to enable the preferred administration of the intake tool, and to adapt the design and functionalities of the intake tool to the patients’ preferences (e.g. ensure easy accessibility to the digital questionnaire).
Decision-making about mammographic screening: pursuing informed choice
Published in Climacteric, 2018
J. Hersch, J. Jansen, K. McCaffery
The positive views of breast screening held by the community reflect many decades of unbalanced messages to the public about cancer screening, designed to maximize uptake by using persuasive communication techniques. Commonly, breast screening communication targets feelings of fear and vulnerability, then offers hope by framing screening as a simple method of protection10. Several international reviews conducted between 2002 and 2009 examined invitations and brochures for mammography screening programs across a total of 18 countries and found that the materials overestimated benefits and underplayed harms of screening11–13.
Women's information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context
Published in Journal of Communication in Healthcare, 2018
Martine Lewi, Patrick De Pelsmacker, Veroline Cauberghe
The current study is an exploratory quasi-experiment. It provides insights into opportunities for optimizing communication on the topic of breast cancer in order to create more persuasive communication and more engagement with individuals in an early diagnosis and prevention context. We aim at contributing new insights to communication that is relevant to females in general, but also inform the healthcare profession and policy makers involved with breast screening and the broader area of breast care. The results also provide novel insights related to the effect of message characteristics and responses to breast cancer awareness messages.