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Malignant Melanoma
Published in Pat Price, Karol Sikora, Treatment of Cancer, 2020
The most effective way of reducing sun exposure is achieved by shade, wearing sun-protective clothing, and avoiding peak hours of sun intensity. The Anti-Cancer Council SunSmart Campaign in Australia implemented the “Slip! Slop! Slap!” program with considerable success.
Malignant melanoma
Published in Pat Price, Karol Sikora, Treatment of Cancer, 2014
Kroopa Joshi, James Larkin, Martin Gore
The most effective way of reducing sun exposure is achieved by shade, wearing sun-protective clothing and avoiding peak hours of sun intensity. The Anti-Cancer Council SunSmart Campaign in Australia implemented the ‘Slip! Slop! Slap!’ programme with considerable success.
Sending the health message
Published in Christopher Ziguras, Self-Care, 2004
Health promotion agencies seek to use the mass media to achieve much more profound behavioural change than the purchase of a specific product. Where governments have used the mass media in an intensive way for proactive self-care promotion, it is usually as part of a broad campaign incorporating advertisements, press-releases, education of professionals, legislative action and school-based education. The Australian anti-skin cancer campaign provides a good example of the use of the mass media in such a way. Early detection campaigns commenced in the 1960s with the expansion of melanoma screening but it was not until the 1981 ‘Slip! Slop! Slap!’ advertising campaign that a national strategy of television, radio and magazine advertisements sought to change behavioural patterns that increase the risk of skin cancer. This was accompanied by efforts in schools and sporting groups to require sun-protection wear to be worn by children in organized settings. Each year at the beginning of summer the National Skin Cancer Awareness Week introduces a new theme to supplement the accrued messages. By the mid- 1990s, health workers could state that the messages had ‘reached into almost every aspect of daily life in Australia’ due to the combined effects of public health campaigns, school-based education and the commercial promotion of products such as shade screens, sunglasses and sun-screen (Marks 1994). Similarly, anti-smoking videos and print information have been shown to be much more effective when they are supplemented with participation in self-help groups (Jason et al. 1995). For public health interventions, which aim at lasting and significant behavioural change, disembodied communication is generally more effective if accompanied by interaction with professionals and face-to-face care.
Parent-Reported Barriers and Enablers to Establishing Sun Safety Practices with Young Children in Australia
Published in Comprehensive Child and Adolescent Nursing, 2022
Kavindri Kulasinghe, Amy E. Mitchell, Alina Morawska
In Australia, broad primary prevention programs focus on improving sun safety behaviors from early childhood, such as the “Slip, Slop, Slap, Seek and Slide” campaign that is the core message of the Australian Cancer Council’s SunSmart program (Cancer Council Victoria, 2019; McCarthy, 2004). These campaigns have increased awareness of the deleterious effects of sun exposure and signs and symptoms of skin cancer (McCarthy, 2004); however, interventions that focus on improving childhood sun protection behaviors, such as the “Block the Sun, Not the Fun” program, improve sun safety knowledge, but have not resulted in consistent behavioral change (Cohen et al., 2013; Crane et al., 1999).
A cross-sectional study of sun-related behaviours in the internet era
Published in Journal of Dermatological Treatment, 2022
Elissa Tong, Kevin Phan, Saxon D. Smith
In 1981, Cancer Council Victoria began the Slip, Slop, Slap! campaign, followed by the SunSmart program in 1988, encouraging primary prevention of melanoma in children with sun protection including sunscreen, shade-seeking, and protective clothing (4,5).