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Imbrications and distances between the creative economy and the sustainability of small fashion brands
Published in Ana Cristina Broega, Joana Cunha, Helder Carvalho, Manuel Blanco, Guillermo García-Badell, Diana Lucía Goméz-Chacón, Reverse Design, 2018
U.S.T. Barbosa, H.A. Dieb, G.M.J. Sales, L.U. Dantas, A.N. Targino
The current fashion market model, called Fast Fashion is in its fastest possible form, and what is new today, becomes old and obsolete tomorrow in a very quick manner. Fast Fashion is linked to the production model in which the industry produces on a large scale, usually with inferior raw materials, with cheap labor and, in turn, the ever lower price, which causes a high production and therefore an extremely exacerbated consumption. Another aggravating factor of Fast Fashion is the exploitation of the labor involved in the production process of these industries. According to Salcedo (2014), the working conditions found in these industries are terrible and depressing, in which the main problems in these working environments are: miserable wages, endless working hours, unsanitary conditions, insecurity and repression concerning union decisions, and difficulties for collective bargaining. However, in parallel to the Fast Fashion market, the fashion scene has been building paths in an attempt to produce a more ethical, less impactful and less aggressive production, which also values the valorization of the work and worker involved. Slow Fashion arose not in opposition or to fight against the Fast Fashion model, but rather as another approach to design and to the fashion market.
Application of RFID in fashion logistics
Published in Rajkishore Nayak, Radio Frequency Identification (RFID) Technology and Application in Fashion and Textile Supply Chain, 2019
Consumers' taste is shifting from traditional fashion to fast fashion. Fast fashion is characterized by quick manufacturing of current trendy styles, which are retailed inexpensively (Bhardwaj and Fairhurst, 2010). In fast fashion, new concepts from fashion-shows organized in autumn, winter, spring and summer are rapidly translated to physical products by the designers. In the arena of fast fashion, new design concepts go from the catwalk to consumers in about a month to capture target customers. Traditional fashion is losing its significance in the race with fast fashion brands. The concept of fast fashion has been widely adopted by many retailers such as Topshop, Primark, Zara, H&M and Peacocks.
Further considerations
Published in Michael Hann, Textile Design, 2020
Despite the environmental alarm call outlined above, by the early-twenty-first century it seemed that most manufacturers and retailers, while paying lip service to sustainability and the need to protect the environment, maintained a dominant focus on satisfying the demand for clothing products which were: non-sustainable, fast, unethical and almost throwaway. The phrase ‘fast fashion’ was used to describe a situation where an inexpensive, though fashionable, garment was produced rapidly under the direction of mass-market retailers (with headquarters largely in North America and Western Europe).
The effect of the acid/dithionite/peroxide treatments on reactively dyed cotton and indigo dyed denim and the implications for waste cellulosic recycling
Published in The Journal of The Textile Institute, 2020
Pendo Bigambo, Chris. M. Carr, Mark Sumner, Muriel Rigout
The current disposal routes for the generated waste textile is through reuse or recycling, with up to 30% of waste being landfilled or incinerated annually (Wang, 2006; WRAP, 2012). Reuse of waste garment as second-hand clothing is associated with the decline of textile industries in developing countries due to lower cost of the imported second-hand clothing undercutting the local products (Morley et al., 2006). Moreover, the decreasing quality of collected waste garments resulting from the nature of fast fashion (Morley, McGill, & Bartlett, 2009) suggests that the waste garments can no longer be reused and therefore require other disposal possibilities, including recycling, landfill or incineration. However, both landfill and incineration of waste textile are associated with environmental pollution, while the common mechanical recycling of waste textile back to the component fibre is also compromised by the presence of colour and mixed fibre blends which in turn results in low-value non-woven products (Morley, Slater, et al., 2006; Morley, McGill, et al., 2009; Wang, 2006).
The power of negative publicity on the fast fashion industry
Published in Journal of Global Fashion Marketing, 2020
Fashion retailers employ the contemporary term “fast fashion” to depict clothing collections that are based on the newest fashion trends, but are manufactured in an inexpensive way and with lightning speed due to short production and distribution lead times. This just-in-time production movement is characterized by agile supply chains, quick response systems and spurred overconsumption (Del Rocío Bonilla et al., 2019). The current overwhelming scale of fast fashion results in environmental pollution caused by mass-production and consumption. The endless exploitation of resources for ever-changing trends in fashion is immense, and the answers to these demands put enormous pressure on the environment (Niinimäki et al., 2020). The fast fashion industry is often characterized by poor working conditions, low wages, and short contractual periods (Preuit & Yan, 2017). Consequently, the sector has suffered from multiple crises, as demonstrated in recent tragic events such as the Bangladeshi Rana Plaza factory. Next to social externalities, also the environmental consequences of the industry are not to be underestimated, e.g. fast fashion is the second largest nature polluter in the world, next to big oil (Niinimäki et al., 2020; Quantis, 2018). Therefore, the question arises: is such a supply chain sustainable? Issues concerning corporate social responsibility are putting a lot of pressure on the industry. Hence, one might wonder whether there is a need for a transition to a slow fashion industry or will fast fashion retailers find a way to survive? In comparison to fast fashion, slow fashion takes into account how to reduce consumption, waste, threats to the environment and human health (Antanavičiūtė & Dobilaitė, 2015; Woodside & Fine, 2019).