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The Research and Design Process
Published in Krystina Castella, Designing for Kids, 2018
Pop culture permeates everyday lives in our society. It is what makes the times we are living in different. These phenomena, cultural activities or commercial products are often influenced by the mass media and consumerism and are created to appeal to the mass market. These shared interests often help kids connect with one another. Popular culture categories for kids are entertainment (movies, music, TV), toys, video games, fashion and books. Many designers are involved in the field of creating character and entertainment properties, comic books and products. In fact, so much of childhood today is shaped by the pop culture that it has reshaped much of their experience. How can you use kids’ excitement about pop culture to motivate and inspire them? Can the characters in pop culture media help them to understand other topics? Plan a debate on pop culture topics. In testing sessions, have them write a story using characters from their favorite TV show, book or movie.
Smart Grid Technologies
Published in Stuart Borlase, Smart Grids, 2017
There are significant pilots and research examples that indicate that consumers may be willing to change their demands in response to incentives, information, and prices. Recent studies have shown that something as simple as an in-home display that shows peak hours or peak prices can help shift consumer demand. Recent advanced technology allows appliances to automatically change power use based on the grid needs or in response to different electricity prices in ways that minimize the impact to consumers. These advances suggest that the consumer mass market can change their demand, which opens up a whole new industry for DSM technologies and services. This has resulted in the development of a cohesive set of product technologies, programs, standards, and consumer devices for consumer demand management. Measurement and validation of demand management participation at the consumer is required in addition to a means of financial settlement, both of which can be enabled by smart meters. Communication is also a key component over both the utility service area as well as within a customer premise. AMI infrastructures can provide communications to the consumer for demand management, although other communications technology options are also being explored and piloted.
Value from an IPD perspective
Published in Derek H. T. Walker, Steve Rowlinson, Routledge Handbook of Integrated Project Delivery, 2019
Steve Rowlinson, Derek H. T. Walker
Taking a rational economic view of value creation, we can simply look at consumers and producers as receivers and creators of value. The design and development of products and processes are exchanged in a market that has producers and consumers and production is often focussed on a mass market rather than an individual requirement.
Transparency of sustainability disclosures among luxury and mass-market fashion brands
Published in Journal of Global Fashion Marketing, 2020
Iva Jestratijevic, Nancy A. Rudd, James Uanhoro
The FTI 2017 full data set (n = 100) was assessed in this study. Therefore, this paper explored the sample of 100 international fashion brands that had annual revenues in 2016 that were higher than $1.2 billion in US dollars. For the purpose of examining differences in supply chain disclosure among differently positioned brands (RQ3), a sub-sample of 40 brands was examined, consisting of 27 mass-market brands and 13 luxury brands. The study follows operational definitions that clearly distinguish the mass market and luxury brand positioning. Mass-market brands are ones that produce goods in mass quantities from inexpensive materials, and they are affordable to consumers (Tungate, 2012). Luxury brands are recognized globally for their production expertise, high price, and established historical brand heritage (Kapferer, 2012). To maintain an accurate distinction between luxury and mass-market sub-sample, relatively newer premium brands (created after the late 1960s) that tend to blur luxury and mass-market categories were excluded (Kapferer, 2012). Mass-markets sub-sample brands include: Abercrombie & Fitch, Adidas, Aéropostale, American Eagle, ASICS, Banana Republic, Champion, Bershka, Claire’s Accessories, Converse, Gap, H&M, Jordan, Levi’s, Lululemon, Monsoon, New Balance, Nike, Old Navy, Puma, Reebok, Timberland, Under Armour, Uniqlo, Victoria’s Secret, Wrangler, Zara. Luxury sub-sample brands include: Bottega Veneta, Burberry, Chanel, Dior, Ermenegildo Zegna, Giorgio Armani, Gucci, Hermès, Lacoste, Louis Vuitton, Miu Miu, Prada, Yves Saint Laurent.