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Summary
Published in Anna Brzozowska, Dagmara Bubel, Larysa Nekrasenko, Organisation Management in the Digital Economy, 2022
Anna Brzozowska, Dagmara Bubel, Larysa Nekrasenko
Electronic trade (e-commerce) is another important flexibility-building technique for contemporary enterprises which operate in the rapidly changing and turbulent environment. Social media represent a modern technique for marketing communication and cooperation between organisations, customers and business partners. Electronic mail and social media portals more and more often limit or even eliminate previously used telephone contacts. In particular, because of their increased popularity, social media portals are used by organisations to promote their products, offering such advantages as creating groups of loyal customers and effective acquisition of new ones. Furthermore, by communication in social media, organisations encourage sharing ideas which they can later use when creating and developing products and services. The literature describes this model of acquiring resources based on online provision of products and services as crowdsourcing. It is a relatively new communication idea which offers the possibility to use knowledge held by large groups of people, integrating them with a given organisation or person in order to conduct productive activities. Social media are increasingly often used in the process of workforce recruitment.
Multi-Layer Multi-Product Supply Chain: Strategic Marketing Model
Published in Hamed Fazlollahtabar, Supply Chain Management Models: Forward, Reverse, Uncertain, and Intelligent, 2018
Industrial marketing will facilitate the process of exchange between manufacturers and enterprise customers. Nature of industrial marketing can provide value for customers by offering goods and services perceived by organizations. The marketing industry, in many cases, distinguishes between the retailers offering similar products and customer receiving services. We accept the product on the market, or do anything that needs to provide an idea for a product that is responsive to the needs of the customer. Marketing ideas and a mechanism to deliver these ideas lead to comments to create understanding, change attitudes and beliefs of people and organizations. One of the problems with our society is that we have an idea but do not believe in it. A framework for idea fulfillment in marketing through a supply chain is given in Figure 1.1.
Big Data Computing and Graph Databases
Published in Vivek Kale, Agile Network Businesses, 2017
The most interesting data for any organization to tap into today is social media data. The amount of data generated by consumers every minute provides extremely important insights into choices, opinions, influences, connections, brand loyalty, brand management, and much more. Social media sites provide not only consumer perspectives but also competitive positioning, trends, and access to communities formed by common interests. Organizations today leverage social media to personalize the marketing of products and services to each customer.
Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce
Published in International Journal of Human–Computer Interaction, 2022
Doaa Herzallah, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas
Digital marketing is defined as achieving marketing purposes through the use of technology, digital media, and data. Digital marketing focuses on online company presence, for example, firms’ social media pages, websites, mobile applications, and e-mail marketing, among others (Chaffey & Chadwick, 2019). Furthermore, most companies approach digital marketing to be able to notify consumers about new products or services, develop brand awareness, and support their place in the market. All of this may be realized through consumer conversation, brand strengthening, customer upsell, lead conversation and promotion, customer service, and companies’ expansion of their own business (Bheekharry & Singh, 2019).
The impact of supply chain quality management practices and knowledge transfer on organisational performance: an empirical investigation from China
Published in International Journal of Logistics Research and Applications, 2018
Jiangtao Hong, Yibin Zhang, Mingxia Shi
Operational performance is a traditional construct which involves organisational operation management. It can be measured by organisational economic performance or financial performance (such as cost, profit, sales revenue, etc.), quality performance and marketing performance (such as market share, customer satisfaction, etc.) (Rungtusanatham 2000; Khanchanapong et al. 2014). Innovation performance