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The acceptance of digital payment methods across micro, small and medium enterprises in kediri regency
Published in Siska Noviaristanti, Contemporary Research on Management and Business, 2023
According to Schiffman and Kanuk, consumer behavior is the study of how consumers search for, purchase, use, evaluate, and dispose of products and services that they expect to satisfy their needs. Gerald Zaltman and Melanie Wallendorf stated that consumer behavior refers to the actions, processes, and social relations carried out by individuals, groups, and organizations to obtain and use a product based on experience and reviews of these products from other sources. Meanwhile, Kottler proposed that consumer behavior is the study of consumers and their emotional, mental, and behavioral responses to how they select, consume and dispose of products and services.
Measurement tool for analyzing the influence of Corporate Social Responsibility (CSR) initiatives on consumer attitude, satisfaction, and loyalty at PT. BNI Tbk
Published in Indira Rachmawati, Ratih Hendayani, Managing Learning Organization in Industry 4.0, 2020
This study employed the theory of consumer behavior, perception, CSR, attitudes, loyalty, and several previous studies. According to Kotler and Keller (2016), consumer behavior is how individuals, groups, and organizations choose, buy, and use goods, and how goods, services, ideas, or experiences satisfy the needs and desires of consumers. Solihin (2008) states that CSR is the continuing commitment of business actors to behave ethically and contribute to economic development, while at the same time improving the quality of life of their workers and their families as well as their local communities and society at large.
Introduction
Published in R. David Whitby, Lubricant Marketing, Selling, and Key Account Management, 2023
Understanding consumer behaviour is vital for a retail business, so that it is able to create and develop effective marketing and sales strategies. Retail is the process of selling consumer goods or services to customers through multiple channels of distribution. Retailers usually market and sell thousands of products or hundreds of services to thousands or millions of customers. Chapter 6 presents and discusses the similarities and differences between retail customers, why they do and don't buy products and services and how they make purchasing decisions. The chapter examines b2c marketing and selling in depth.
Rejected or ignored?: the effect of social exclusion on Instagram use motivation and behaviour
Published in Behaviour & Information Technology, 2022
Byung-Kwan Lee, Hwan-Ho Noh, Eun Yeong Doh, Hye Bin Rim
The factors affecting consumer behaviour can be classified into endogenous factors (e.g. attitude, values, personality), exogenous factors (e.g. social norm, social interaction, culture), and structural factors (e.g. incentive structure, nudge, product availability; Sachdeva, Jordan, and Mazar 2015). This study mainly focused on how an exogenous factor such as social exclusion was related to motivations and Instagram use behaviours. However, a recent meta-study (Azucar, Marengo, and Settanni 2018) on social media usages showed that personality factors such as Big 5 personality have a significant impact on social media use behaviours. For example, extraverted people use social media most actively and establish relationships with more people (Blackwell et al. 2017; Kuss and Griffiths 2011). Because personality traits were not controlled in this study, we cannot rule out a possibility a strong social interaction motivation observed in the study was induced by extrovert personality as well as rejection experiences. Future research should present a more comprehensive approach focusing on how interactions between intrinsic personality factors and external environmental factors influence on social media use motives to understanding social media users better.
The new face of mimicry consumption: understanding the mediating role of social media
Published in International Journal of Fashion Design, Technology and Education, 2022
Jeongah Shin, Yoo-Kyoung Seock
Social media activities have a pervasive and persuasive influence on consumer behaviour. People are easily influenced by those around them. Oftentimes, a person's decisions are not made by their own assessment or judgment, but by copying those of others. Social media appears to play a central role in this interpersonal influence. Despite the quality of life heavily influencing consumer behaviour and decision-making, previous studies have explored subjective well-being as a result of certain behaviour. However, the finding proves subjective well-being is a key antecedent of social interaction within the social media environment and mimicry consumption by adopting the broaden-and-build theory. As subjective well-being is treated as an important factor in understanding consumer behaviour, this study contributes to the existing literature on subjective well-being.
Mapping social media analytics for small business: A case study of business analytics
Published in International Journal of Fashion Design, Technology and Education, 2021
Forty-five percent (3.5 billion) of the world’s population were active social media users as of 2019, and 72% of U.S. adults currently use social media (‘Social Media Fact Sheet’, 2019). Because of this ubiquitous presence in daily life, 91% of U.S. businesses have incorporated social media into their business practices and are in an ongoing race to develop ever more effective methods of utilising this new avenue of customer communication and service (Guttmann, 2019; ‘Social Media Fact Sheet’, 2019). According to Hasselman (2016), 72% of participating businesses agreed that social media increased Return on Investment (ROI), and nearly half of participants observed a 300% increase in revenue. Social media is a rich source of information concerning consumer behaviour and preferences that can greatly aid businesses’ decision-making processes. Businesses can more accurately predict customers’ demand if they are able to extract timely intelligence from within the patterns of ever-changing customer behaviour derivable from the data stored in their social media accounts (Fan & Gordon, 2014; Zeng, Chen, Lusch, & Li, 2010).