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Advancements and Innovation in Digital Marketing and SEO
Published in Abid Hussain, Garima Tyagi, Sheng-Lung Peng, IoT and AI Technologies for Sustainable Living, 2023
Anubha Jain, Chhavi Jain, Rahul G. Kargal, Salini Suresh
Digital marketing is the marketing that is done over the digital platform or digital media. Digital media can be used for the creation of products and services. Many companies gather ideas from customers over social media platforms and also through co-creation. Digital marketers use digital platforms for communication and promotion of products. The amount of time that a digital consumer spends online is constantly on the rise. As per a study conducted by Mindshare (a media agency) and Vidooly (an analytics platform), the average daily online media consumption in India prior to the lockdown stood at 1.5 hours. Lockdown during the COVID pandemic resulted in raising this figure to greater than 4 hours. Also, mobile data consumption skyrocketed during the lockdown with telecom operators witnessing a 30% spike in national consumption.
Technology
Published in Scott Ambrose, Blaise Waguespack, Fundamentals of Airline Marketing, 2021
Scott Ambrose, Blaise Waguespack
These advancements, when taken collectively, have come to be known as digitalmarketing—the use of all digital media including the internet and mobile to communicate and create exchanges with customers (Pride and Ferrell, 2019). Perhaps no other area of marketing over the last 20 years has had such a profound effect on business strategy, customer relationship management, and ultimately profitability as an airline’s presence in cyberspace. Hence, its coverage resides early in this text so that practitioners and students alike can envision how it applies as subsequent marketing fundamentals within the text are covered. The airline digital footprint actually began back in the 1960s with the first computerized reservation systems (CRS) used to book airline tickets (Hanke, 2016). However, the history of these systems will be covered in Chapter 6 which focuses more specifically on the evolution of marketing channels and ticket distribution in the airline industry. Instead, digital marketing as covered here can be assumed to have its origins with the popularization of the World Wide Web starting in the mid-1990s.
Business Improvement through Innovation in Construction Firms: The ‘Excellence’ Approach
Published in Ben Obinero Uwakweh, Issam A. Minkarah, 10th Symposium Construction Innovation and Global Competitiveness, 2002
Herbert S. Robinson, Patricia M. carrillo, Chimay J. Anumba, Ahmed M. Al-Ghassan
Today, people use the Internet as a powerful multimedia and interactive communication channel to engage in a new kind of information exchange. This exchange of information can involve different types of digital media, such as text, image, video, and audio. The introduction of an IT-networking environment in architectural practices will enable new ways of digital working partnerships to emerge, exploring the opportunities generated by media technologies. Finch and Luebbe (1997) report that design professionals use these media technologies within their design offices (local network systems such as Ethernet) or among international sites (world network systems such as the Internet). Design studios can promote group projects among geographically dispersed teams, enabling both the communication through a distributed virtual prototyping system and the interaction in real time by distant design teams. Videoconferencing facilities can enable a faceto face interaction, facilitating the development of new concepts combined with emerging communications media (Maxfield et al, 1998; \mathrm{ Sariyildiz et al., 2000). To } manage and synchronise this process of information technology, the architecture for computing, communication, and electronic information must be robust, coherent and integrated (Tuikka and Salmela, 1998), on top of being cost-effective to use, operate, and support. Moreover, the association of the Internet and local Ethernet network systems with rapid prototyping machines will facilitate a “mutual understanding”, facilitating collaborative design and group decision-making.
Understanding the industrial designer’s self-perception of ideation
Published in International Journal of Design Creativity and Innovation, 2020
Ying Sun, Sander Münster, Thomas Köhler, Carlo Michael Sommer
The number of media used by participants had increased massively in the digital age. The designers keep accessing and updating their knowledge of the required information from various media such as the traditional media (book, newspaper, magazine and image) and digital media (Internet, website, video game and application) to understand the impact of product trends on industrial design. Most designers preferred to use the Internet at the beginning of ideation which is an indispensable source in the digital age. The official websites of the clients are an excellent source for a designer to use. ‘The official website helps us to understand the client, their products and requirements for a better solution’ (D6). Because of the information explosion, it is no longer possible for any single designer to comprehend all its facets from general media. There are specific websites and online design communities designers prefer to check regularly to meet the different requirements, such as Pinterest and Behance which showcase portfolios and user-made artwork to find and collect inspirational material including images of related products (D11, D12), Product Hub to get a sense of what new products are out there (D8), or Twitter and Facebook to ‘like’ particular home pages or persons to get updates information (D12). Consistent with Koch et al. (2018), many new opportunities have emerged to support creativity and problem-solving in design by finding inspirational materials via the Internet. Also, designers get inspired by popular apps in interaction design. ‘I learn a lot about user experience topic by apps, such as awarded products in Red Dot Design or iF Design and think how I can resolve the similar problems and do something different’ (D3).
Who is Who on Twitter–Spammer, Fake or Compromised Account? A Tool to Reveal True Identity in Real-Time
Published in Cybernetics and Systems, 2018
Monika Singh, Divya Bansal, Sanjeev Sofat
Malicious posts are generally encountered while visiting social media sites. These posts typically include malicious URLs that can lead to malware download pages and/or phishing sites or can trigger spamming routines. Twitter is a microblogging social network with over 320 million monthly active users ((Statistics of Social Media Sites by Digital Media Ramblings). A huge active user base makes Twitter an ideal platform for real-time information dissemination and advertisement. Inadequacy of Twitter’s spam detection techniques has been exploited by spammers to spread rumors based on fabricated and spurious data. Boston Marathon blasts in 2013 (Misinformation spread on Twitter) was one such event targeted by spammers in spreading fraudulent information. Spammers are the malicious users who contaminate the information presented by legitimate users and in turn pose a risk to the security and privacy of social networks. Spammers are actively spreading malware, sending spam, and advertising activities against rules and policies of Twitter ((Twitter Rules and Policies). Over the years, Twitter had been used to spread fake, hate or inflammatory content resulting in major adverse implications. Using spam accounts, attackers can turn the trusted Online Social Network (OSN) environment against its users by spreading spam messages in the network. The exponential rise in malicious attacks on social networking sites presents a need for solutions to prevent these attacks and protect users from scams. Through this work, an effort has been made to identify spammers (Types of Cyber Attacks) belonging to one of the following categories:Sole Spammers: these are the accounts created with the sole purpose of spreading malicious scripts, phishing personal identifying information using fake advertisement and bogus promotional links.Pornographic Storytellers: these are the users who disseminate pornographic content to other users in the network.Twitter Followers Market Merchants: these are the accounts involved in sending information and promotional links of techniques that increase followers count.Fake Profiles: these are the users who impersonate the profiles of genuine users to send spam content to the friends’ of that user or other users in the network.Compromised Profiles: these are existing genuine profiles that have been taken over by an attacker by a phishing scam to steal user’s credentials and use that account for spamming activities.