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I.S. educational game: Adoption in teaching search engine optimization (SEO)
Published in Journal of Computer Information Systems, 2020
Richard Lui, Cheuk Hang Au
To increase the SERP position, players should use appropriate tactics cards to increase the ranking factor (RF) of their websites. A player with higher RF can reach a higher SERP position and attract more visitors to his/her website. Meanwhile, content creation tactics will increase CS. The player will be rewarded with additional RF for each round based on their CS. It reflects the reality that websites with good content will attract high-quality backlinks and may boost the overall ranking in the search engine.