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Using E-commerce and Other Digital Technologies to Reach Global Markets
Published in Sarita D. Jackson, International Trade in Services, 2021
E-commerce refers to the buying and selling of goods and services through electronic means, whether through a shopping cart on a website or generating leads for the services provided, according to Ms. Dey. Furthermore, Ms. Dey defines digital marketing as follows:Digital marketing … encompasses strategy, branding, messaging, SEO, which involves designs and development of websites; and then the formulation of what needs to happen to get particular key words and key phrases ranked on the first page of Google. To do that, we do blogging, social media, e-mail marketing, advertising, whatever it takes to fuel traffic to the website and then with the ultimate goal of sales, which is why I branded [Iffel International] SEO2Sales.
Optimizing and Monitoring Your Web Site to Increase Traffic
Published in Tom Hutchison, Paul Allen, Web Marketing for the Music Business, 2013
Search engine optimization is the practice of guiding the development or revamping of a web site so that it will naturally attract visitors by gaining top ranking on the major search engines for selected search terms and phrases. Chapter 12 discusses the process of submitting your web site to search engines to have them include your site in their directory. But you can improve site relevance, which helps determine how prominent your site is in the search engine results, by including a few extras in the site. The goal is to have your web site listed among the top results when visitors use search engines to find your site. Search engine optimization involves three key components and several minor, but effective, techniques—all of which add up to better rankings.
Client-Side Technologies
Published in Akshi Kumar, Web Technology, 2018
The biggest advantage of using Bootstrap is that it consists of tools for creating flexible and responsive web layouts, as well as common interface components. Responsive web design is about creating web sites that automatically adjust themselves to look good on all devices, from small phones to large desktops. Bootstrap uses a variety of techniques, such as grid systems and flexible images, to adjust to desktops, tablets, and mobile phones. This ensures that a user’s experience with a web site is not diminished.
Investigating the themes in supply chain finance: the emergence of blockchain as a disruptive technology
Published in International Journal of Production Research, 2022
Berk Kucukaltan, Rifat Kamasak, Baris Yalcinkaya, Zahir Irani
This study adopts a web analytics approach. Web analytics refers to ‘a tool that collects clickstream data regarding the source of website traffic, navigation paths, and the behaviour of visitors during their website visits and that presents the data in a meaningful format’ (Järvinen and Karjaluoto 2015, 117). Web analytics is mainly used to track the behaviours of web users through querying combined sets of keywords selected by researchers (Nakatani and Chuang 2011). This study examines how blockchain technologies are utilised in finance-related supply chain operations by encapsulating what searches, applications, and word pairs are employed in this connection.
I.S. educational game: Adoption in teaching search engine optimization (SEO)
Published in Journal of Computer Information Systems, 2020
SEO is the process of making websites easier for search engines to crawl, index, and understand.26 SEO is essential to increase the websites’ ranking in search engine and to improve the visibility of the online businesses, as users rarely click on links beyond the first search results page.27 Besides, it is important to optimize the website for conversion to generate more transaction and purchase.28,29 As a result, SEO has become a new Information Systems topic that both scholars30 and practitioners are interested in. Examples of common SEO techniques are shown in Table 2.
The effect of cognitive and affective aspects on usability
Published in Theoretical Issues in Ergonomics Science, 2019
Heru Prastawa, Udisubakti Ciptomulyono, Moses Laksono-Singgih, Markus Hartono
E-commerce is used universally for every type of business or commercial transaction that includes information transmission via the Internet. E-commerce websites allow clients to purchase goods or services online through the Internet. Their expansion has made the assessment of the website usability experience highly relevant. One reason why the time required to interact with an e-learning website is longer than that required to interact with an e-commerce website is that the aim of the latter is to end the transaction.