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Interactive Devices and the Internet
Published in R. S. Bridger, Introduction to Human Factors and Ergonomics, 2017
A search engine is basically an information retrieval system in the form of software designed to locate web pages on the World Wide Web. Search engines are different from web directories (or telephone directories) in that they constantly update the information using an algorithm known as a web crawler. They also contain information on many features of each page and use these features to find the information most relevant to the user's query. Different search engines use different algorithms to locate web pages and contain different kinds and amounts of information on each page including how often the page is accessed, keywords, number of links a particular page has with other pages, whether the page is sponsored, and so on. The algorithms differ between search engines and these differences, and the workings of any algorithm, usually lack transparency. In general, all search engines Gather collections of web pages or index portions of the webOrganize these pagesAllow users to interrogate the collections and sort them into “returns”Provide hyperlinks to web pages.
Searching for Internet-of-Things Resources: Requirements and Outlook
Published in Yulei Wu, Haojun Huang, Cheng-Xiang Wang, Yi Pan, 5G-Enabled Internet of Things, 2019
Yulei Wu, Haojun Huang, Cheng-Xiang Wang, Yi Pan, Yasmin Fathy
In Web search engines, Web pages are indexed to allow fast search and data retrieval. Similarly, IoT data and resources are indexed for efficient access and discovery. In IoT, we can construct indexing based on the type of applications. Indexing can be built for IoT data or resources [6]. Data can be indexed based on their spatial and contextual features (e.g., location). For instance, the spatial property of the data can be presented in longitude, latitude and altitude coordinates. One way to index the data based on spatial feature is by space-filling curves (e.g., Z-order), where the coordinates are mapped into one dimension (i.e., a key) such as [2,7,18]. Such approaches allow discovery of the data based on a constructed key.
Successful Promotion on the Web
Published in Tom Hutchison, Paul Allen, Web Marketing for the Music Business, 2013
The various popular search engines each have their own way of categorizing and prioritizing their listings and search results. It is wise to understand how each finds and categorizes new web pages and then proceed with establishing your presence on each. Even though search engines are likely to find your site and list it, you should still submit a request to be listed and be prepared to list the relevant keywords and subject categories that apply to your site. Some of these search engines use spiders, software programs that scour the Internet and analyze web pages. Others use humans, or a combination of both.
Public awareness and attitudes towards search engine optimization
Published in Behaviour & Information Technology, 2023
Dirk Lewandowski, Sebastian Schultheiß
A third type of commercial interest involves content providers and companies that sell products or services over the internet. They conduct search engine optimisation (SEO) in an attempt to make their content more visible in search results (Enge, Spencer, and Stricchiola 2015; Moran and Hunt 2015; Thurow 2007). Search engine optimisation is ‘the practice of optimizing web pages in a way that improves their ranking in the organic search results’ (Li et al. 2014). The market for SEO has reached 80 billion dollars in the U.S. alone (McCue 2018). We can reliably assume that SEO has a significant influence on search results (see Lewandowski, Sünkler, and Yagci 2021) and that search engine users select from results that are not only displayed because of their relevance, but also because they have been optimised to rank higher in the search engine.
With a View to the Side: YouTube’s Sidebar and YouTuber’s Linguistic Style as Hints for Trust-Related Evaluations
Published in International Journal of Human–Computer Interaction, 2019
Maria Zimmermann, Regina Jucks
Navigability concerns features relating to users’ ease of online “movement”, such as how well a site is organized and if hyperlinks are present. One related heuristic is the similarity heuristic, which is “likely to influence the perception of relevance and thereby contribute to perceived credibility” (Sundar, 2008, p. 91). For instance, search engines rank search results according to how relevant they are in terms of the search request, “whereby each hit is accompanied by a rank or score that indicates the degree to which its content matches the search query” (Sundar, 2008, p. 90). On YouTube, some obvious cues associated with navigability are the related videos shown on the side of the screen (on the sidebar) next to the video being watched. While videos in the sidebar are recommended and highly ranked by YouTube, it is unclear whether people take these related videos into account when assessing the video they are currently watching.
I.S. educational game: Adoption in teaching search engine optimization (SEO)
Published in Journal of Computer Information Systems, 2020
SEO is the process of making websites easier for search engines to crawl, index, and understand.26 SEO is essential to increase the websites’ ranking in search engine and to improve the visibility of the online businesses, as users rarely click on links beyond the first search results page.27 Besides, it is important to optimize the website for conversion to generate more transaction and purchase.28,29 As a result, SEO has become a new Information Systems topic that both scholars30 and practitioners are interested in. Examples of common SEO techniques are shown in Table 2.