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Where Culture Comes From
Published in David G. White, Disrupting Corporate Culture, 2020
What we do shapes how we think. What cognitive science is demonstrating is that regular and sustained patterns of interaction with regularities in our physical and social environments form the basis for what, how, and why we collectively think as we do. Our bodies, along with the experiences we have inhabiting them in space and gravity as well as in technological, social, and cultural contexts, set into place how we learn, reason, and understand our worlds.3Embodied cognition is the broad term for this idea: cognition is a dynamic between mind and body interacting continually with the physical, social, and cultural worlds of which it is part.4
Perceived density and positive affect ratings of studio apartments: an EEG study
Published in Architectural Science Review, 2023
Naama Zur, Simone Shamay-Tsoory, Anna Sterkin, Dafna Fisher-Gewirtzman
The results of the current study are also in accordance with Vecchiato et al. (2015) who reported increased Mu-rhythm and Theta power during rating of presence. According to the authors, these findings are in line with the embodied cognition approach, according to which our reality, as experienced through our body, is intrinsically tied to perception, action, and emotion (Jelić et al. 2016; Sestito, Flach, and Harel 2018). In contrast to the embodied approach, the supramodal functioning approach posits that there are abstract features to perception, independent of a certain perceptual modality. The experimental design could be used to test whether the results are consistent beyond modalities (supporting the abstract approach) or are specific depending on the modality of input (supporting the embodied approach).
The effects of sensory interaction and sensory conflict on consumer online review rating behavior
Published in International Journal of Management Science and Engineering Management, 2023
Sensory experience, it’s the sensory dimension of customer experience. In tourism and hospitality, scholars have overlooked the fact that stimuli from the external environment are transmitted through sensory channels in the process of experience formation. That is, the senses are the main channels through which people perceive the world and obtain information. According to embodied cognition theory, there is a strong link between physiological experiences and psychological states, i.e. physiological experiences can ‘activate’ psychological feelings and vice versa. In other words, specific sensory experiences can activate the corresponding psychological, i.e. cognition is grounded in the senses (Spence, Nicholls, & Driver, 2001). Thus, sensory experiences can influence consumers perceptions, judgments, and behaviors. For example, Lv and Wu (2021) demonstrated empirically that providing the supreme positive sensory experience is an effective way to enhance destination brand liking.
Embodied design: Design inspiration and mood improvement depend on perceived stimulus sources and predict satisfaction with an immersion experience
Published in International Journal of Design Creativity and Innovation, 2020
Another reason for the ‘immersion effect’ manifests when designers actively engage in an activity. The activities in the immersion experience consist of the designers physically moving into the user context, and directly performing user activities. The term embodiment (Van Rompay & Ludden, 2015) denotes such direct performance of activities, and embodied cognition (Borghi & Pecher, 2011; Smithwick & Sass, 2014; Wilson, 2002) signifies the related cognitive processes. Embodied cognition centers on the idea that learning processes do not rely alone on the cognitive processes of perception, learning, and memory, but also on an interaction with the neural information located in the body (Borghi & Pecher, 2011). Human-Computer Interaction researchers early built on this notion and found that embodied cognition can access untapped knowledge of user-system interaction (Kirsh, 2013; Klemmer, Hartmann, & Takayama, 2006; Klemmer, Verplank, & Ju, 2005). Design thinkers use embodiment as a tool for understanding users’ perception, emotion, and needs through a bodily experience of the user’s interaction with the environment (Groth, 2016).