China
Africa
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Health Communication: Insights for Quality Hospitality Bridging Healthcare (H2H) Delivery in Medical Tourism
Published in Frederick J. DeMicco, Shirley Weis, Medical Tourism and Wellness, 2017
Alicia M. Mason, Elizabeth Spencer
The medical tourism industry and specialized hospital networks must carefully monitor and engage in reputation management, and sometimes if necessary utilize crisis communication. Case studies which analyze the most effective issue management strategies for common events that may require organizational and industry responses to operational threats (i.e., unfavorable health outcomes) and perceptual/reputational threats (i.e., rumors or testimonies of poor services, dual delivery allegations) are needed.
Social media in dermatology: clinical relevance, academic value, and trends across platforms
Published in Journal of Dermatological Treatment, 2019
Logan C. DeBord, Viraat Patel, Tara L. Braun, Harry Dao
Clinicians can also maintain awareness of word-of-mouth reviews by checking physician ratings websites, such as Healthgrades, or by monitoring conversations among groups relevant to subspecialty practices (11). This second strategy not only allows dermatologists to distribute their practice information, but it also helps them keep abreast of evolving needs within their patient population. However, negative or unfounded reviews can have a detrimental impact on a practice, and ratings sites usually refuse to remove a review for the sole reason that the provider disputes its content. Reputation-management firms are taking advantage and are often hired to monitor reviews and mitigate online damage. Some of their strategies for combatting negative reviews include soliciting additional positive reviews, contacting patients for the purpose of addressing their concerns and possibly changing the review, and even building embedded ‘microsites’ that display only the most positive reviews following an online search (19).
Sharing Black trauma as COVID-19 crisis communication tactic: assessing communications from a regional hospital system in Albany, Georgia
Published in Journal of Communication in Healthcare, 2022
Monica L. Ponder, Khadijah Ameen, Natalie T. J. Tindall
Using a critical lens, health communication practitioners are encouraged to interrogate the assumed values embedded in public interventions and tactics as well as the political, economic and geostrategic agendas served [8]. The goal of such approaches are to ‘bring to the forefront questions of social justice, equity, and structural transformation’ (p. 534). Viewers had an overwhelmingly emotional reaction to the video and, specifically, support for the hospital system and greater Albany community. The word cloud shows sentiments of prayer, family, and gratitude, which reflect cultural norms and values commonly associated with the ‘Bible Belt’, a conservative religious tradition strongly linked with the Deep South [39]. While the majority of the Black people in the United States reside in the South (Morris & Monroe, 2009) and the patient in the video is presumed to be a Black man, the viewer reactions reflect a collectivistic response of religion, respect, and reverence for the institution, rather than explicitly expressed sympathy for the patient. Further, while we cannot directly confirm the institution's motivation for posting this video, assessing the responses gives insight into the cultural impacts of posting a traumatic moving image. Informing this question are user comments specifically in the affective coping category of coping (explored above), as well as cognitive coping. It is viewer comments reflecting cognitive coping that challenge the interests being served by promoting this video. With the upbeat music and promotional descriptive text, this further underscores the implication that this tactic may serve more of a reputation management purpose than public health prevention or sympathy for the patient [4,36]. However, there also lies an unintentional opportunity. By posting the video on social media, the health system invited witnesses – witnessing is ‘crucial for justice to be realized’ ([15], p. 20). Among viewers who coped cognitively, the video prompted an ethical response, an exploration of meaning (questioning the intent of the video), and its impact on the patient and local (Black) residents.
Rehabilitation professionals’ views on social media use in traumatic brain injury rehabilitation: gatekeepers to participation
Published in Disability and Rehabilitation, 2021
Melissa Brunner, Leanne Togher, Stuart Palmer, Stephen Dann, Bronwyn Hemsley
Participants reported the potential for social media use to be detrimental during rehabilitation after TBI, through reduced engagement in therapy due to social media fixation, cognitive fatigue, negative mental health effects, or withdrawal from in-person interactions. In particular, they were concerned about reputation management for people using social media after a TBI and the negative effects posting in social media may have on their loved ones, friends, and the broader community. Participants perceived people with TBI were likely to post or respond to social media posts in ways that were very different to their pre-injury self. This was particularly of concern when a person with TBI was in post-traumatic amnesia. For example, participants agreed that people with TBI who use social media too early during their rehabilitation may come to regret what they have posted, risking their reputation at a later date: “if it’s too premature they can shoot themselves in the foot” (P2). It was reported that they had commonly observed “clients post inappropriate photos and write inappropriate messages to people” (P8), which had affected some of their relationships “by saying something that’s not received well” (P3). Disinhibition and impulsivity after their injury was also perceived to be a social media risk in terms of managing their finances and security, with participants concerned about people with TBI being exploited or “taken advantage of” (P2) online. One participant described an incident where a previous client was put at risk when they had accepted friend requests from “people in Africa … they were trying to befriend her and ask for money and things like that” (P8). Other participants reported having privacy concerns, where people with TBI “might post things that they’re not supposed to post on social media” (P11), as this may compromise privacy or security for themselves and others. As such, these risks meant that the timing of social media access and use required careful consideration during rehabilitation, as “social media is forever, and they can do more than harm than good in this, so it’s about the right time” (P10).