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Marketing intelligence
Marketing intelligence refers to the collection and analysis of information that is relevant to a company's markets, with the specific goal of making accurate and confident strategic decisions related to market opportunity, penetration, size, strategy, and development metrics. This involves the ability to gather, analyze, and synthesize data to generate strategic insights for brands. Additionally, marketing intelligence may be informed by both marketing indicators/determinants and technology intelligence derived from patent and publication data.From: The Guide to Entrepreneurship [2019], A Systematic Review of Data Analytics Job Requirements and Online-Courses
[2022], The Routledge Companion to Technology Management [2023]
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