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New Trends and Challenges in Digital Watermarking Technology: Applications for Printed Materials
Published in Borko Furht, Darko Kirovski, Multimedia Watermarking Techniques and Applications, 2006
With the rapid growth of mobile phone technology and the market, the multimedia messaging service (MMS) has opened new business opportunities for content providers to distribute their contents in the mobile phone market. However, if mobile operators cannot provide DRM to prevent the illegal redistribution of the contents, the content owners and providers will not have full confidence in exploiting this business opportunity. Therefore, as for the contents distributed on the Internet, content copyright protection and authentication are also urgent issues for the business of content distribution over the mobile Internet. Some researchers have sensed the importance and criticality of these issues and concerned discussions have been reported [69]. Certainly, more research on watermarking techniques used to protect the digital copyright for the mobile phone media will be reported in the near future. In this section, we will introduce another kind of digital watermarking application for mobile phones (i.e., extracting the watermark from printed images using a mobile camera).
New Trends and Challenges in Digital Watermarking Technology. Applications for Printed Materials
Published in Borko Furht, Darko Kirovski, Multimedia Security Handbook, 2004
With the rapid growth of mobile phone technology and the market, the multimedia messaging service (MMS) has opened new business opportunities for content providers to distribute their contents in the mobile phone market. However, if mobile operators cannot provide a DRM to prevent the illegal redistribution of the contents, the content owners and providers will not have full confidence in exploiting this business opportunity. Therefore, as for the contents distributed on the Internet, content copyright protection and authentication are also urgent issues for the business of content distribution on the mobile Internet. Some of the researchers have sensed the importance and criticality of these issues and concerned discussions have been reported [69]. Certainly, more research on watermarking techniques used to protect the digital copyright for the mobile phone media will be reported in near future. In this section, we will introduce another kind of digital watermarking applications for mobile phone (i.e., extracting the watermark from printed images using a mobile camera).
Mobile Application Designing
Published in Jithesh Sathyan, Anoop Narayanan, Navin Narayan, K V Shibu, A Comprehensive Guide to Enterprise Mobility, 2016
Jithesh Sathyan, Anoop Narayanan, Navin Narayan, K V Shibu
Message-based application uses short message service (SMS) or multimedia messaging service to exchange messages with the user. Message-based applications are not user friendly as other methods, and message-based applications work on the most of mobile phones including smartphones and feature phones. Almost all mobile phones support SMS for short messages.
Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude
Published in International Journal of Human–Computer Interaction, 2020
Ying Wang, Ebru Genc, Gang Peng
Second, increasing the entertainment value is the key to increase the effectiveness of mobile advertising. Marketers can achieve this by designing and delivering mobile advertising messages in a fun and enjoyable format. Instead of using relatively boring SMS, mobile advertising can be delivered in the form of multimedia messaging service (MMS), which is a rich communication media that allows advertising messages in multiple rich media formats (e.g. video, audio, and text). With MMS, the mobile advertising messages can be easily designed and delivered in a fun and entertaining way, which in turn attract consumers’ attention and heighten their positive feelings. Advergame (promoting products or services through games) is another venue advertisers can explore to increase the entertainment value in mobile advertising. Advergames seek to expose advertising messages in the videogames' context, which can help integrate play and entertainment into the mobile consumer’s experience, driving the overall adoption of mobile advertising and brand participation.