Digital signage

Digital signage

Digital signage refers to the use of electronic displays or screens, such as LCD, LED, plasma, or projection, to deliver entertainment, information, and/or advertising in public or private spaces outside of the home. It enables vendors to change messages quickly and target specific viewers more effectively than traditional advertising methods, while also reducing clutter and waste associated with paper signs.From: Communication Technology Update and Fundamentals [2019], Digital Signage: Software, Networks, Advertising, and Displays [2012]

An Overview of Digital Signage

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Published in Lars-Ingemar Lundström, Digital Signage Broadcasting, 2013

Lars-Ingemar Lundström

Digital signage is based on various methods of using computer and television screens (as well as other kinds of display devices) in ways that are as efficient as possible to provide advertising and information to people in public areas.

The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content

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Journal Information

Published in International Journal of Human–Computer Interaction, 2022

Soyoung Jung, Daeun Lee, Soyon You, Frank Biocca, Hannah Kum-Biocca

Digital large interactive displays in public spaces, also known as digital signage for advertising, have evolved with technological advancement (Davies et al., 2014), comprising various forms (i.e., poster, windows, mirror, and overlay) with interactive features (i.e., interaction modalities such as gestures, body position, posture, gaze, speech, keys, and touch) (Müller et al., 2010). Initially, the LIDs have a similar premise to commercial billboards and posters, containing little to no content other than advertising. As a result, one of the challenges in developing the content of the public digital displays is to appeal not only to viewers but also to cater to the demand of other stakeholders who could be interested in receiving a persuasive message (Alt et al., 2012). Thus, the implicit persuasive mechanisms in digital interactive displays need to be researched so that designers and developers can build more compelling content to meet the demands of viewers and stakeholders.

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An Overview of Digital Signage

The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content