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Mobile commerce and the consumer information paradox: A review of practice, theory, and a research agenda
Published in Matthias Dehmer, Frank Emmert-Streib, Frontiers in Data Science, 2017
Matthew S. Eastin, Nancy H. Brinson
A more comprehensive understanding of consumers’ perceptions about the risks and benefits associated with personalized advertising will also enable marketers to improve their personalized advertising outcomes. Consumers choosing to ignore or avoid messages intended to inform or persuade them could have potentially negative implications not only for advertisers, but also for public policymakers, educators, healthcare providers, and public safety advocates. Adding further complexity to this situation is a growing sentiment that online advertising has become progressively annoying and intrusive, prompting a significant number of consumers (approximately 198 million worldwide as of December 2015) to install various forms of ad-blocking software on their computers and mobile devices [82]. U.S. publishers and advertising industry leaders estimate that ad blocking by consumers cost them in excess of $22 billion in revenue in 2015, representing a serious threat to the economic viability of the current media economy [83].
Using the design thinking approach in the project decisions making
Published in Journal of Decision Systems, 2020
Edyta Abramek, Anna Sołtysik-Piorunkiewicz
Users of web browsers block ads thanks to special adblock programs (Adblock Plus, 2020) (AdBlock, 2020) (Kirk, 2007) (Pujol et al., 2015) (Rasmussen et al., 2014) thus condemning e-business to failure. In response from the publisher – the advertisers have IT tools that effectively detect ad blocking programs and then prevent access to the content of the website in the event that such software is installed and active on the user’s computer (figure 5).