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Promotion of Preventive Measures
Published in Lars Granath, William D. McHugh, Systematized Prevention of Oral Disease: Theory and Practice, 2019
Alice M. Horowitz, P. Jean Frazier
Health education can include one or more activities, at different points in time, derived from four broad categories of approaches: One-to-one communication, such as discussing the need for a preventive program with a patient or a school board member.Group presentations of information and facilitation of group discussion such as at meetings, seminars, and workshops designed for health professionals, parents, or community decision makers.Community organizational strategies such as forming committees to solve local problems, holding meetings for professionals and/or the public to generate interest in solving problems, organizing community leaders to commit available resources to a program, or assisting with or organizing community self-surveys of oral health needs.Using mass communication channels — such as newspapers or television — to inform the public about the need for preventive programs, plans to initiate new programs, or to reinforce acceptance of existing programs by sharing evidence of a program’s value and effectiveness.
What we know about the practice and impact of self care
Published in Ruth Chambers, Gill Wakley, Alison Blenkinsopp, Supporting Self Care in Primary Care, 2018
It seems more worthwhile to focus educational campaigns on targeted individuals who have reason to benefit from self care. The consensus among health education researchers seems to be that behaviour change is unlikely to result from mass communication campaigns alone.6 One evaluation of a cold/’flu self care public education campaign, for example, resulted in no changes in people’s beliefs, attitudes, acquisition of new health practices or self-reported visits to the doctor.6
Constructing a curriculum: the wider context
Published in Suzanne Kurtz, Jonathan Silverman, Juliet Draper, Jan van Dalen, Frederic W Platt, Teaching and Learning Communication Skills in Medicine, 2017
Suzanne Kurtz, Jonathan Silverman, Juliet Draper, Jan van Dalen, Frederic W Platt
Finally, domains 6 and 7 might become part of a third tier of important areas in which selected physicians choose to participate. Although it is unlikely that every physician will need to develop these skills, mass communication is an area in which medical professionals are becoming increasingly involved. Also evident is the need for some physicians to engage in speaking to small and large groups about issues of health and health promotion. With all of the changes that healthcare is undergoing, more physicians may need to develop expert skills in influencing health policy through communication with groups and individuals, private and public agencies, both within their own institutions and communities and at the provincial/state and national levels. It is clear that everyone would benefit from developing the skills necessary to cope with change.
The development and implementation of a mobile application in human services
Published in Journal of Technology in Human Services, 2019
Somaya Ben Allouch, Judith Boonstra
More and more mobile applications and online interventions are available for social workers. The potential of information and communications technology (ICT) and, thus, also mobile technology, creates unforeseen opportunities for the social work practice, both for social workers as for their clients. The ever-expanding facilities for communication via a mobile phone have become, as Wei (2001) stated, more than just a talking device on the move. It represents a converged new communication and information technology with a variety of extensive interpersonal and mass communication services such as voicemail, news updates, e-mail, and Internet access. Nowadays, all kinds of applications can be downloaded and run on our smart phone devices which means that the smart phone is being used less and less as a traditional phone but more and more as a laptop on the go.
High HIV prevalence predicts less HIV stigma: a cross-national investigation
Published in AIDS Care, 2018
Hongfei Du, Peilian Chi, Xiaoming Li
The present findings have important practical implications for HIV stigma-reduction programs. Knowledge concerning the spread of HIV, especially HIV transmission routes, can reduce stigma toward PLWHA. Mass-media campaigns targeting stigma reduction have been widely implemented, particularly in resource-limited countries (Mahajan et al., 2008). However, the effectiveness of mass communication programs on HIV/AIDS still needs to be explored (Bertrand, O’Reilly, Denison, Anhang, & Sweat, 2006). Our findings indicate that such programs may have the particular values in reducing stigmatization in countries with high HIV prevalence, which is consistent with a report that an HIV-related television drama reduced viewers’ HIV stigma (O’Leary, Kennedy, Pappas-DeLuca, & Nkete, 2007). Future intervention programs addressing HIV stigma may consider focusing on educating people about HIV and HIV transmission, especially among countries with low HIV prevalence.
Expanding syphilis testing: a scoping review of syphilis testing interventions among key populations
Published in Expert Review of Anti-infective Therapy, 2018
Jason J. Ong, Hongyun Fu, M. Kumi Smith, Joseph D. Tucker
We define new communication technologies as mass communication using digital technologies such as social networking platforms. Public campaigns through targeted messaging interventions have been used to increase syphilis knowledge and testing. These programs have focused on MSM and transgender people [110,113,114]. Mixed findings were reported. For example, a syphilis awareness public campaign targeting MSM in eight U.S. cities using social marketing approach reported an increased awareness of syphilis in some cities and increased syphilis testing associated with campaign participation [113]. However, the “Check Yourself “public campaign conducted in Los Angeles in the U.S. did not find a significant association between campaign awareness and syphilis testing in MSM [114]. Among technology-focused testing strategies, crowdsourcing is another approach to developing new syphilis testing campaigns. Crowdsourcing is the process of having a group solve a problem and then sharing the solution with the public [115]. Crowdsourcing has been used to solicit novel content for promotional images, videos, and HIV testing strategies. A stepped wedge trial randomized controlled trial evaluating this approach is underway and includes syphilis testing as a secondary outcome [116]. Cross-sectional data from this study suggested that dual HIV/syphilis self-testing promoted through the internet could be a feasible approach for increasing syphilis testing among MSM [117].