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Practical Implementation of VPP in the Real World Based on Emerging Technologies
Published in Ehsan Heydarian-Forushani, Hassan Haes Alhelou, Seifeddine Ben Elghali, Virtual Power Plant Solution for Future Smart Energy Communities, 2023
M. Lakshmi Swarupa, G. Sree Lakshmi, K. Shashidhar Reddy
Moreover, research shows positive attitudes of enterprises towards sustainable development and investments in RESs. Socially responsible activities are beneficial for organizations' brand image and have a positive impact on their innovativeness. Simultaneously, corporate social responsibility offers a complete set of suitable methods for creating value in a sustainable company, which includes fulfilling economic, ecological, and social objectives. Customers are increasingly worried about environmental problems and the long-term consequences of human activities, and their buying behaviour is influenced by ecological features of companies, which they see as green brand equity. Annual data from 1971 to 2009 is used to analyse the connection between India's energy usage, economic growth, and financial development. Adopting responsible energy is strongly influenced by people's ecologically favourable views, environmental awareness, and responsibilities.
Does Green Consumption Matter? Insights from Emerging Markets
Published in Shwetank Avikal, Amit Raj Singh, Mangey Ram, Sustainability in Industry 4.0, 2021
Shiv Kant Tiwari, Ashish Gupta, Prashant Tiwari
Chen (2010) defines green brand image as “a set of perceptions of a brand in a consumer’s mind that is linked to environmental commitments and environmental concerns”. The image of a green brand is found to affect the decision-making capacity and attitude of consumers (Jeong et al., 2014). The green brand image is the sum of a brand’s characteristics and shortcomings that make an impact on the mind of the consumer. Brand image is a compilation of consumer emotions that imitate brand-by-brand affiliations (Cretu & Brodie, 2007). The green brand is not only a label in the present scenario, but it is much more than that which provides a base for the company to convey the information to the customers and improve market shares (Aaker, 1996). Green-brand image products are different from ordinary products in their performance and eco-friendliness. Currently, customers are influenced by those products and services that offer health benefits and have good quality (Karjaluoto & Chatterjee, 2009). In most markets around the world, there are products for which customers strongly demand green alternatives, such as plastic and pesticides, and customers highly value such alternatives (Rahbar & Wahid, 2011). More precisely, a positive connection between the green brand image and consumer attitude has been developed in the context of green goods (Khandelwal et al., 2019; Chen, 2010). Green Brand Image has a significant impact on attitude towards the purchase of green products.
Reputational risk
Published in William Sarni, David Grant, Water Stewardship and Business Value, 2018
Findings show that the strongest green brands consistently differentiate themselves and engage in green activities that consumers find relevant. They also implement profitable green practices across the organization, from setting and executing environmental programs to effectively measuring and reporting their performance to the public. “As corporate citizenship increasingly becomes the norm, green initiatives may be among the most visible and easiest to claim, and yet can be the most challenging to deliver performance against,” said Jez Frampton, Global Chief Executive Officer at Interbrand. “We believe the strongest green brands lie at the intersection of performance and perception: their ability to build stronger connections with consumers is a result of actionable and credible environmental practices.”
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Published in Journal of Global Fashion Marketing, 2022
Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata, Muhammad Kamran Naqi Khan
Brand credibility has been considered an important predictor of consumer attitudes like perceived brand utility and value (Baek & King, 2011; Kim et al., 2020). Consumers extract the meanings of brands based on their consistent offerings, reflecting information about the organization’s claims and value delivery (Mansoor & Paul, 2021). Hence, it helps consumers compare and differentiate green brands from traditional ones (Adnan et al., 2019). Moreover, research also reports the significance of GBC in reducing consumers’ effort to search for products that can fulfill their needs based on their cognitive abilities to evaluate a product on multiple bases (Erdem & Swait, 2004; Kumar et al., 2021). For instance, when people’s peers, family members, or friends praise a brand time and again, it leaves a positive hallmark in their minds, which they can recall at the time of purchase and opt for such brands. Therefore, GBC has been considered important stimuli that impact the individuals’ internal state of evaluating green brands. Hence, it is postulated that:
Leveraging environmental sustainability for competitive advantage in the Italian Clothing and Leather sector
Published in International Journal of Fashion Design, Technology and Education, 2018
Barbara Resta, Stefano Dotti, Filippo Emanuele Ciarapica, Ilaria De Sanctis, Virginia Fani, Romeo Bandinelli, Rinaldo Rinaldi
As shown in Table 4, H4c presents significant values to be confirmed; hence, the implementation of sustainable production process practices has a positive influence on company business. This hypothesis confirms the results obtained by other authors (Schaltegger et al., 2012; Willard, 2012) that highlighted the correlation between the integration of environmental practices in corporate strategy and the competitive advantage of the company. Companies use sustainable process practices as a marketing tool in order to help establish their own green brand image. In this context, the most important sustainable process is the used garment collection. Also Choi, Guo, Ho, and Li (2015) revealed that the garment collection practice offered by fast-fashion companies is correlated to brand awareness and brand image.
The mediating role of green product innovation (GPI) between green human resources management (GHRM) and green supply chain management (GSCM): evidence from automotive industry companies in Turkey
Published in Supply Chain Forum: An International Journal, 2022
Many national and international authorities and organisations have sought to define standards for product ‘greenness’ through conventions, rules, procedures, and recommendations over the years. Although its criteria differ, they are usually concerned with a product’s environmental, human health, social, cultural, and economic impacts. When a product outperforms a traditional or competitive product in terms of raw material and energy needs, air pollution, waterborne pollutants, solid waste, and other environmental releases sustained during the product life cycle, it is referred to as ‘green’. The relationship between sustainability and innovation has shaped today’s market cycle green product innovation (Dangelico and Pujari 2010; Soylu and Dumville 2011). Whether it introduces significant enhancements to existing products or introduces modifications to fabrics, parts, and other characteristics that increase performance (Tseng et al. 2013). Green product innovation is a source of advanced product (direct and indirect materials) innovation that seeks to save resources, minimise emissions, minimise waste costs, and minimise adverse environmental impact. Companies who develop green product technologies may enhance their product design, efficiency, and durability in terms of environmental considerations, giving them a greater chance of gaining the ‘first mover advantage’ and thereby improving their brand profile, entering new markets, and gaining competitive advantages (Soylu and Dumville 2011; Wong et al. 2012). Green product innovation focuses on goods that consume lesser materials or less waste over their whole life cycle (Chen, Lai, and Wen 2006; Kammerer 2009; Chiou et al. 2011). This enables businesses to save resources, decrease consumption and raw material costs, boost resource usage rates, create new markets, expand opportunity to reach new markets, and gain first mover advantages throughout the product’s entire life cycle, thus improving enterprises’ financial and social efficiency and achieving ‘win-win’ outcomes for companies and the ecosystem. (Porter and van der 1995; Chen, Lai, and Wen 2006). It stresses the elimination of harmful chemicals used in product design (Chen, Lai, and Wen 2006; Kammerer 2009; Chiou et al. 2011). This indicates that advanced green products are greatly better in terms of green performance/environmental efficiency to typical or rival products (Chang, 2014). It effectively ensures the ultimate product’s safety for customers, increase the company’s green brand and green advantages, minimise disposal costs, reinforce environmental legislation, develop consumers’ exposure to the external environment, and create companies’ competitiveness by improving product efficiency (Chen, Lai, and Wen 2006; Chiou et al. 2011). It also stresses maximising the lifetime of outdated materials or improving recycling schemes that can help inspire companies to look for new ways to convert waste dumps into useful and marketable goods to generate additional revenue (Noci and Verganti 1999). Finally, leading businesses that use green product innovation will offer renewable technologies or services, boosting organisational reputation and even developing new markets to achieve a competitive advantage (Chang 2011).