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Marketing: More than Your Magnetic Personality
Published in Stacy Zemon, The DJ Sales and Marketing Handbook, 2013
Your home page should include the headings on your site, your logo, a few photos, and links to your other pages. Include a separate page for each of your company’s divisions (such as weddings, schools, mitzvahs, and so on) with action photos. Your website should contain the names and pictures of your staff DJs with links to their bios. Your music library database is another feature you can add. Be sure your company profile is in the mix.
Using deep learning in an embedded system for real-time target detection based on images from an unmanned aerial vehicle: vehicle detection as a case study
Published in International Journal of Digital Earth, 2023
Fang Huang, Shengyi Chen, Qi Wang, Yingjie Chen, Dandan Zhang
Embedding the <uav-home> custom tag component, implemented by the <img> tag located in the ‘Other component areas’ in Table 6, allowed us to generate the home page of the system. It is the portal of the system for function navigation. The main interface of the system is shown in Figure 11. The home page contains three areas: a menu for navigation at the top, a display area in the middle, and an area displaying system information at the bottom.
Exploring attention on a retailer’s homepage: an eye-tracking & qualitative research study
Published in Behaviour & Information Technology, 2023
Rosy Boardman, Helen McCormick, Claudia E. Henninger
Good usability of web pages is vital as it can not only prevent users from leaving a website, but also attract new users (Djamasbi, Siegel, and Tullis 2010). With the increasing number of consumers now shopping online and the intense competition faced by so many other online retailers, the design of a retailer’s website and the online shopping experience that they provide must be superior to their competitors (Kaushik et al., 2020). The homepage, in particular, is crucial as it is the first page seen by consumers and it conveys the whole site structure and website design (Wojdynski and Kalyanaraman 2016). As online retailing has developed, the information presented on retailers’ websites has become much more varied and technologically advanced, as webpages have evolved from being simple and static to dynamic content (Tarafdar and Zhang 2007). Thus, multimedia information should be organised and presented in a way that is useful and not overwhelming for users (ibid). Despite the dynamic nature of retail websites, the majority of eye-tracking studies use static screenshots to represent them in their research designs. This raises issues as websites are not the same as other visual stimuli, they are interactive, thus, static screenshots are not accurate indictors of their nature, and asking people to view them is not representative of user behaviour on them. Indeed, Yang (2011) found that users’ scan paths were more varied on more complex webpages, indicating that real, interactive websites will not be viewed the same as static screenshots. Thus, the same findings cannot be applied when people look at a picture or text as when they look at a website. This emphasises a gap in the literature as there are a lack of website design studies conducted on live websites. The present study fills this gap, contributing to knowledge by answering a call by Huddleston et al. (2015) for future eye-tracking studies to be conducted in real-time shopping environments as users might respond differently in this context.