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Symbols and Memorialization
Published in Maggi Savin-Baden, Digital Afterlife and the Spiritual Realm, 2021
Semiotics is the study of how signs and symbols create meaning and communicate meaning, and how they affect and even change behaviour. Digital media semiotics such as the use of the hashtag enables the tracking of grief. Thus, in digital spaces grief becomes a communal, even social, activity, as exemplified in the collective mourning of Alan Rickman and David Bowie in 2016. However, communal grieving lacks clear norms, practices and language. The result of this has been the practice of grief policing in order to manage unhelpful online behaviour. The reason that norms are not clear in large social grieving spaces is the lack of shared semiotic and language customs in public threads. Further, the huge number of transient people and posts result in them being unlikely for grief language norms to emerge, as Gach et al. remark:People learn how to behave on Facebook by watching others and importing norms from offline life . . . When people see a public news post and its comments in their Facebook Newsfeed, they join thousands of others in a transient community comprised of one off contributions that make it challenging for prevalent norms to emerge, let alone shape future behavior.(Gach et al, 2017: 9)
The effects of sense contained in the fashion advertising text: The Handred brand and the reiteration of genderless concept
Published in Ana Cristina Broega, Joana Cunha, Helder Carvalho, Manuel Blanco, Guillermo García-Badell, Diana Lucía Goméz-Chacón, Reverse Design, 2018
Vogue-Brasil website, where the text was published, constantly publishes various advertising discourses related to fashion communication. Semiotics allows the analysis of the construction of meaning through a broader perspective of the communicative relations between the subjects. And, according to Oliveira (2009a, p. 100), “semiotic theory treats the subject of enunciation as installed in the syncretic object itself, in its utterance, materialized by a content manifested by an expression that holds the indications of that subject.” This interaction between enunciator and enunciate composes a simulacrum of these subjects, as well as the sensitive apprehensions that work together in the meaning construction of the text. Named as interaction regimes by Landowski (1992b), these sensitive associations between the subjects of the communicative relationship, enunciator and enunciate, constitute the choice organization of the plastic assembly of the enunciation, which act in the sense of meaning, allowing different forms of semiosis. Thus, one must expect that, to the different modes of signification, some of them from the reading, others from the capture, correspond, in terms of narrativity, different regimes of interaction (Landowski, 2007a). Therefore, meaning goes beyond a notion of restricted order ending in things and begins to operate in a logic of relationship through the intelligible and sensitive apprehensions determined by a kind of agreement between these subjects.
The influence of culture on iconic recognition and interpretation: Using Russian as a case study
Published in Artde D.K.T. Lam, Stephen D. Prior, Siu-Tsen Shen, Sheng-Joue Young, Liang-Wen Ji, Smart Science, Design & Technology, 2019
Semiotics, also called semiology, is a study about signs and users’ behaviour about the signs. According to Aristotle’s definition of the three dimensions of signs, recognition of the sign is the part based on the psychological, social, and cultural backgrounds of a referent (Sebeok 2001). Each sign conveys information to a concrete audience according to their languages and cultural backgrounds. A sign or icon must convey the intended value of the sender to the recipient of the message; that is, the selected pictogram must refer to the participants at both ends of the communication channel.
Development and testing of culturally adapted road hazard communication designs
Published in International Journal of Occupational Safety and Ergonomics, 2021
Semiotics is the study of signs and their meanings, interactions and interpretations [18–20]. In semiotics, a sign is considered a ‘physical form that has been imagined or made externally (through some physical medium) to stand for an object, event, feeling, etc.’ [18,p.3]. The basic semiotic theory holds that there are three interrelated elements which together make the sign meaningful: representamen (the sign itself), object (what the sign is supposed to represent or the referent) and interpretant (interpretation) [21].
The Language of Lighting: Applying Semiotics in the Evaluation of Lighting Design
Published in LEUKOS, 2019
Semiotics studies complex systems of signs and their meaning as part of a communication between sender and receiver (Nöth 1990). Three dimensions of semiotics indicate the scope: syntax as the grammar, semantics as the relationship between signs and their meaning, and pragmatics as the language within the social context (Fig. 1).