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Communicating Scientific Innovations
Published in Sylvia Uzochukwu, Nwadiuto (Diuto) Esiobu, Arinze Stanley Okoli, Emeka Godfrey Nwoba, Christpeace Nwagbo Ezebuiro, Charles Oluwaseun Adetunji, Abdulrazak B. Ibrahim, Benjamin Ewa Ubi, Biosafety and Bioethics in Biotechnology, 2022
R.S.M. Gidado, A. Isah, S.O.O. Iweajunwa, N. Muchiri
Over the years, the scientific inventions and technological revolution have always galvanized undivided attention from policy makers and the public in general (Einsiedel, 2008). Scientific findings by Walker (2011) have underscored ‘trust’ as a key factor that determines the acceptance of any new technology or scientific discoveries even when such technology or discovery poses no harm to man and his environment. Trust is a key factor because the perception of risks differs not only between scientists and laymen but also among countries and cultures. Adequate science communication is a fundamental practice that must be done if the trust of stakeholders and the general public must be secured for any new scientific discovery and innovation.
Is This Science Video Popular? Let Us See How the Audience Reacts!
Published in International Journal of Human–Computer Interaction, 2022
Guangliang Hu, Yankai Wang, Zhen Yang, Zhiguo Hu, Tian Gan, Hongyan Liu
Effective science communication can share and disseminate scientific knowledge, and improve public awareness and understanding of science (Burns et al., 2003). A recent study revealed that ‘to educate and actively communicate with the public’ is one of the most important non-pharmaceutical ways to slow down the spread of COVID-19 (Haug et al., 2020). The internet is undoubtedly an important source of science information for the public (Brossard & Scheufele, 2013). Many forms of online information like videos have attracted great attention from the world’s internet users (Cisco, 2018), and these videos prompt users to view information and participate in discussions (De Lara et al., 2017). The importance of online videos in spreading science knowledge has been widely recognized (Erviti & Stengler, 2016; León & Bourk, 2018; Sugimoto & Thelwall, 2013). Researchers find that the more popular science videos are, the more effectively scientific knowledge is disseminated (Huang & Grant, 2020; Morcillo et al., 2016).
Commentary: Societal Reactions to Hopes and Threats of Autonomous Agent Actions: Reflections about Public Opinion and Technology Implementations
Published in Human–Computer Interaction, 2022
A prerequisite for an active and engaged public is public education, which can foster knowledge and competence in the citizenry, leading to AI literacy (for an overview of competencies and design considerations for AI literacy, see Long & Magerko, 2020). One way to achieve this is to invest in and conduct science communication. In doing so, one goal is to bring the topic AI into the media and to highlight all aspects – opportunities as well as risks – of the technology. However, studies have shown that news coverage of AI tends to be rather optimistic and prioritizes benefits (e.g., economic growth) over challenges (e.g., ethical problems) (Brennen et al., 2018; Sun et al., 2020). Another form of science communication is a proactive dialogue with the citizenry, e.g., in the form of citizen forums, where scientists can not only provide information about their research, but also learn about the viewpoint of the citizenry – and incorporate that into their research.