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The content life cycle
Published in Philip J. Cianci, Technology and Workflows for Multiple Channel Content Distribution, 2012
To be a live Internet broadcaster, all you need is a computer, a webcam, and a microphone; anyone can do it. PC desktop software enables a person of any skill level to create their latest epic with the ease of drag-and-drop interaction and post it to YouTube. Internet radio broadcasting is even easier: just convert to MP3 and stream away; many hosting services are available for reasonable fees.
“Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce
Published in International Journal of Human–Computer Interaction, 2023
Xiaoping Zhang, Xusen Cheng, Xiaowen Huang
Live streaming is a specific type of streaming in which audio and video are broadcast at the same time it is recorded over the Internet (Hsu et al., 2020). Anyone is allowed to create various content genres on live streaming platforms, such as games, daily life, talent shows (e.g., dancing, singing, and painting), and whatever they want to share (Hu et al., 2017; Xu et al., 2021). These content creators are called live streamers. When live streamers are broadcasting in their channels, viewers are allowed to enter or exit at any time (Zhou et al., 2019). Due to high entertainment, live streaming is rapidly becoming popular around the world. Twitch reported having 9 million unique streamers each month and 2,840,000 average concurrent viewers by September 2021 (Twitchtracker, 2021). With the popularity of live streaming, it has attracted attention from academic researchers and practitioners in recent years. In academia, extant studies on live streaming focus on the e-sports and video games domains and investigate viewers’ watching intention (Sjöblom & Hamari, 2017), viewers’ gift-giving behavior (Li et al., 2021; Zhou et al., 2019) and psychological consequences (Kim & Kim, 2020).
Impacts of different interactions on viewers’ sense of virtual community: an empirical study of live streaming platform
Published in Behaviour & Information Technology, 2023
Dandan He, Zhong Yao, Pengfei Tang, Yuanhong Ma
Live streaming is a way to access mass media through the Internet, allowing individuals to watch, create and share videos in real time, a bit like TV. The key difference between live streaming and TV or video-on-demand is that streaming and content consumption occur in real time (Guo, Zhang, and Wang 2022). This facilitates real-time social interaction between broadcasters and viewers. Meanwhile, viewers on a specific streamer’s channel can communicate with each other through live chat features as well. Hence, compared with TV or video-on-demand, live streaming focuses more on the real-time interaction between broadcasters and viewers, and viewers and viewers. On the other hand, live streaming encompasses a wide variety of topics, such as video games, professional sports, talent shows. Moreover, live streaming platforms are video hosting solutions that allow broadcasters to broadcast video content to their audience.
Content creation intention in digital participation based on identity management on Twitch
Published in Behaviour & Information Technology, 2022
The literature mainly focuses on two types of social video content: pre-recorded content and live streaming content (Freitas and Albert 2018; Torhonen et al. 2019). The former is usually decentralised and independent from the distribution platform, such as video-sharing services in YouTube. Live streaming content can be directly produced through the distribution platform such as live streaming service on Twitch and YouTube. While a variety of video-sharing services are available for content creators, Twitch is currently the leading social video-sharing platform and provides services for content creator and platform users. Thus, this study focuses on Twitch.