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Successful Promotion on the Web
Published in Tom Hutchison, Paul Allen, Web Marketing for the Music Business, 2013
Most search engines rank their results based on several factors. By paying attention to these factors, you can improve the chances of getting a top listing: Keywords. Choose keywords that are targeted and represent the web site’s topic accurately. These keywords should appear in the page text in addition to being listed in the meta tag keyword section. Many search engines rely on page text to confirm that the site’s topic is accurate and corresponds to the keywords. If certain words have alternative spellings or are commonly misspelled, the variations should be listed in the meta tag section because these misspellings will not be visible to the web visitor. Keywords should also appear high on the page, within the first 100 characters. When ranking results, search engines give higher priority to keywords that appear high on the page, in the title, in the description, in the URL, in headings, in the ALT attribute of the IMG tag for graphics, and in the link text for inbound links (Monash, 2004). See Chapter 6 for more information on tags.Content. Make sure the content of the site is represented accurately. Search engines monitor traffic to your site. If web visitors quickly leave your site because it is not what they expected, search engines will know that the subject matter is not what the visitor is looking for based on the search terms they entered (Walker, 2006). The search engine may then lower the ranking if many search engine users fail to click through and explore your site.Links. The number and quality of inbound links helps the search engine spiders determine the validity and popularity of your site. Link popularity is one factor the search engines gauge when determining ranking. If many people link to your site, then it must be one of the more popular sites. Danny Sullivan on SearchEngineWatch.com has suggested the following: Go to the major search engines. Search for your target keywords. Look at the pages that appear in the top results. Now visit those pages and ask the site owners if they will link to you. Not everyone will, especially sites that are extremely competitive with yours. However, there will be noncompetitive sites that will link to you—especially if you offer to link back.sullivan, 2007a
Evidence for taping in overhead athlete shoulders: a systematic review
Published in Research in Sports Medicine, 2023
Elif Turgut, Ezgi Nur Can, Cigdem Demir, Annelies Maenhout
The literature was initially scanned for a systematic review of the effects of shoulder taping on the selected outcome in overhead athletes, and no review was found. A comprehensive literature search was conducted on the PubMed (1966 to 2021) and Web of Science (1945 to 2021) databases with a combination of Medical Subject Headings (MeSH) terms and keywords (Supplementary file 2). A manual search on the reference lists of all eligible articles was conducted in an attempt to find any further relevant references. Two authors conducted the literature search separately. All articles searched were inserted into Rayyan, an online tool available at https://rayyan.qcri.org. The first screening was based on the title and then the abstract of the articles. Afterwards, the full texts of the articles selected were further screened to decide which one met the selection criteria and could therefore be included in the review.
Analysis of laboratory adhesion studies in eroded enamel and dentin: a scoping review
Published in Biomaterial Investigations in Dentistry, 2021
Madalena Belmar da Costa, António H. S. Delgado, Teresa Pinheiro de Melo, Tomás Amorim, Ana Mano Azul
This scoping review was conducted according to the PRISMA-Scr Statement criteria (Preferred Reporting Items for Scoping Reviews) [29]. To identify the primary review question, the PCC framework of the Joanna Briggs Institute was adopted, where P (Population) was defined as restorations in enamel/dentin, C (Concept) was defined as bonding to eroded enamel/dentin and C (Context) were laboratory studies [30]. A search strategy was developed for OVID (EMBASE), Medline/PubMed and Scopus databases, with keywords obtained from Medical Subject Headings (MeSH) and additional free keywords. These were combined with Boolean operators as follows: ((Dental erosion) OR (Tooth erosion)) AND (Adhes* OR Bond* OR Materials testing OR Tensile strength OR Dental bonding* OR Dentin-Bonding Agents* OR resin-dentin). The electronic search covered peer-reviewed papers that were published in the last 10 years (2010–2020), as ideas in adhesive dentistry are rapidly abandoned, the most relevant research will be the latest. There was no language restriction. The last search was conducted on 16 September 2020. Records were retrieved and potentially relevant titles and abstracts were selected, followed by full-text reading and inclusion.
Effects of plyometric jump training in female soccer player’s vertical jump height: A systematic review with meta-analysis
Published in Journal of Sports Sciences, 2020
Rodrigo Ramirez-Campillo, Javier Sanchez-Sanchez, Blanca Romero-Moraleda, Javier Yanci, Antonio García-Hermoso, Filipe Manuel Clemente
Two authors systematically searched PubMed, MEDLINE, Web of Science and SCOPUS electronic databases from inception until 1 June 2019. Keywords were collected through experts’ opinion, a systematic literature review and controlled vocabulary (e.g., Medical Subject Headings: MeSH). Boolean search syntax using the operators “AND”, “OR” was applied. The words “ballistic”, “complex”, “explosive”, “force-velocity”, “plyometric”, “stretch-shortening cycle”, “jump”, “training”, “female”, “women”, “football” and “soccer” were used. Follow an example of a PubMed search: (((((((“randomized controlled trial”[Publication Type]) OR “controlled clinical trial”[Publication Type]) OR “randomized”[Title/Abstract]) OR “trial”[Title]) OR “clinical trials as topic”[MeSH Major Topic]) AND “soccer”[Title/Abstract]) AND “training”[Title/Abstract]) OR “plyometric”[Title/Abstract]. After an initial search, accounts were created in the respective databases. Through these accounts, the lead investigator received automatically generated emails for updates regarding the search terms used. These updates were received on a daily basis (if available), and studies were eligible for inclusion until the initiation of manuscript preparation on 2 September 2019. Following the formal systematic searches, additional hand-searches were conducted. Grey literature sources (e.g., conference proceedings) were also considered if the full text was available. In addition, the reference lists of included studies and previous reviews and meta-analysis were examined to detect studies potentially eligible for inclusion. This meta-analysis was approved by ***blind for review purposes***.