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Clinician engagement
Published in Paul Bowie, Carl de Wet, Aneez Esmail, Philip Cachia, Safety and Improvement in Primary Care: The Essential Guide, 2020
Each audience has different information needs and ways that it prefers to receive communication. We are strongly influenced by who communicates the information and how credible they are to the users.9 Identifying and using local opinion leaders to promote QI and safety is one successful way to build engagement.10 Opinion leaders are respected individuals with extensive interpersonal networks whose opinion is influential when changing practice or introducing new ways of working. Locock et al.11 have reviewed the evidence on the use of opinion leaders and shown that their expertise, interpersonal skills and understanding of local practice can have a significant positive role in influencing uptake in safety improvement.
Opinion Leaders
Published in Peter Holden, Marketing Communications in the Pharmaceutical Industry, 2018
Existing opinion leaders in a speciality can soon be discovered by perusal of journals and symposia proceedings and, if sponsored, the latter may also give an insight into the allegiances of the experts. So continued exposition by individuals in a field of medicine identifies them as opinion leaders. This is the first important step in the intelligence gathering operation. The next step is to visit these experts and actually ask them about their own and their colleagues’ opinions. This will inevitably lead to the discovery of further leaders and the confirmation of the group discovered in step one.
Organisational behaviour: understanding people in healthcare organisations
Published in Robert Jones, Fiona Jenkins, Key Topics in Healthcare Management, 2018
Sharon Mickan, Rosalie A Boyce
Open culture represents a high focus on flexibility and the organisation. It is characterised by the promotion of innovation, risk taking and growth. Entrepreneurial and risk taking leaders are supported and people are rewarded for taking and sharing risk. Pilot programmes may be developed and encouraged. Opinion leaders may be sought out and encouraged to lead change initiatives.
Rates of violence Perpetration and victimization in Cohorts of Middle and High- School Students During a Sexual violence Prevention Initiative: A longitudinal Analysis
Published in Journal of School Violence, 2022
Emily A. Waterman, Katie M. Edwards, Victoria L. Banyard
The current prevention initiative, Youth Voices in Prevention (Youth VIP; Edwards et al., 2021a), was a youth-led initiative aiming to prevent sexual and related forms of violence in a small urban community in the Northern Great Plains region of the United States. The primary goals of the initiative were to decrease sexual violence perpetration and victimization, as well as to decrease related forms of violences like dating violence, bullying, and sexual harassment. Youth VIP was an innovative program in that it occurred outside of school, and youth engagement and leadership were the foundation for the programming. As part of the initiative, peer opinion leaders (POLs) were identified via social network analysis using youth survey data. Social network analysis measures the relationship between people and can identify youth who are influential in the social network (Valente et al., 2015). In the current project, youth were asked to nominate up to seven of their best friends; POLs were defined as the students who had the highest in-degree or highest number of best friend nominations (Edwards et al., 2021b). Although all youth were invited to Youth VIP events, influential students were intensively recruited, given their status in the social network.
Communication-related factors influencing the uptake of voluntary medical male circumcision among men in Lilongwe Urban, Malawi
Published in Cogent Medicine, 2021
Peter Mhagama, Patrick Makono, Chimwemwe Tsitsi
The circumstances that led the medical personnel advising clients to undergo VMMC are varied and can only be inferred from and are beyond the scope of this study. However, the advice of medical personnel influenced the decision-making of some respondents. Medical personnel are in the forefront promoting health behaviours and, for most patients, what a medical personnel says is always true and likely to be followed (While, 2015). For example, a study which surveyed South African men who were up taking VMMC services found that 83% of them reported that if it was not for the advice of the VMCC advisers, they would not have been circumcised (Atkins et al., 2020; Marshall et al., 2017). These are typical examples of an opinion leader or influential person influencing the decision of an individual on a health-related matter. However, in this particular case, this raises a question as to whether this kind of decision-making could be regarded or interpreted as totally voluntary (as the “V” in VMMC stands for “Voluntary”) or under duress. This may require further study to be able to correlate the two well as some of the responses from some of the respondents show that some of their VMMC uptake decisions were made based on the advice of a medical personnel only.
Social Media - Key Opinion Leaders of the Future?
Published in Journal of European CME, 2021
To answer the question of whether social media, and specifically medical influencers, have the potential to be the key opinion leaders (KOL) of the future in the medical field, we need to look at the exact definition of a KOL. The essential characteristic of a KOL is that the person or also an organisation has specialist knowledge and expertise on a particular topic and can thus significantly influence the opinion of a specialist community – not only in social media [8]. In other words: While the credibility of a classic influencer results from his or her online presence, content and authenticity, the credibility of a Key Opinion Leader results from direct experience in a special field and the accompanying professional qualification. For their followers, then, the focus is on expertise and knowledge. By contrast, for a classic influencer’s audience it is particularly important to be able to identify with the influencer personally.