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Clause 5: Leadership
Published in Sid Ahmed Benraouane, H. James Harrington, Using the ISO 56002 Innovation Management System, 2021
Sid. Ahmed Benraouane, H. James Harrington
Once you have decided what category of innovation you want to be in and what type of innovation strategy you want to pursue, ISO 56002:2019 recommends in its Subclause 5.1.4.2 that you run an analysis of your context. In the context analysis, you need to address three dimensions:The general environmentIn the general environment, your goal is to understand the demographic segment, the economic segment such as supply and demand, interest rates, and other macro and micro-economic trends. You will need also to understand the social and cultural dimensions of your customer, as well as as well as the value system that is driving customer behavior.The industry environmentIn the industry environment, you will conduct an industry analysis about the forces that shape your industry, the level of competition, the suppliers and buyers’ power, the threat of product substitute, as well as the intensity of competition between rivals. In the industry segment, pay particular attention to technology trends like in the case of exponential technologies. A good framework to industry analysis is Porter’s 5 Forces model in which you analyze the competition, the potential threat of new entrants, the power of suppliers, the power of customers, and the threat of substitute products.The global environmentIn the global environment, you need to look particularly at emerging markets and the type of innovation developed in these countries.
A value-driven method for the design of performance-based services for manufacturing equipment
Published in Production Planning & Control, 2021
This step is divided into two sub-steps: the first one (1 A) concerns the context analysis of customer needs in business and operations strategy; the second one (1B) performs a more detailed context analysis for the manufacturing plant and the target equipment for the service offering, thus addressing operational and functional requirements. Each sub-step may require engagement with different customer stakeholders, according to knowledge needed for each set of questions. Exemplary guiding questions has been defined to support each of these analyses (Table 1).