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Design
Published in Wanda Grimsgaard, Design and Strategy, 2023
With the approval of the strategy work, the designer’s biggest challenge begins: transforming verbal strategic definitions into visual solutions, shape, colour, and font. The strategy work is now a completed chapter, approved by the client, compiled between two binders and summarised in a strategy narrative. The designer can now breathe a sigh of relief, because the design development can finally begin and all possibilities are open. A designer who has participated in the strategy process at this point will never start from scratch, but will have a backdrop of knowledge and understanding that will naturally flow into the design process. It is nevertheless necessary to compile all guides for the design work into a design brief that is approved by the client, so that both agree on the road ahead. This is how the design brief serves as an important link between strategy and design (4.1 Design brief). However, the question will be how design solutions can be created within the given framework and guides. How does one link strategy and design? The success factor lies in moving back and forth between strategy and design and translating strategy into good design solutions - or vice versa by moving from visual ideas to strategic innovation. Because even when the client thinks that there is a strategy in place, the design solutions may require new adjustments. It is all connected - always. Strategic design development is about developing design solutions that are aligned with the company’s overall goal and strategy. That is always the starting point.
The CUTE CANVAS: developing a design tool for planning strategic actions for institutional of digital competencies
Published in Journal of Decision Systems, 2023
Linda Castañeda, Virginia Viñoles, Fiona Concannon, Annette Pedersen, Paula Al-Hmiedat, Natalia Lobato
One strategy that supports institutions in engaging participants in their implementation/innovation processes is participation in strategic design (Kupczyk et al., 2020). Design thinking, user-centred design, human-centred design and co-design approaches are very appropriate to implement these strategies, involving all participants or potential participants in the innovation process (Avdiji et al., 2018; Lewrick et al., 2018; Stickdorn & Schneider, 2012).