China
Africa
Explore chapters and articles related to this topic
Verbalize
Published in Jordan Meadows, Vehicle Design, 2017
The design brief is effectively a mission statement specifically for the intended design project. It’s meant to succinctly clarify the objectives and goals of a program. With most design briefs, “less is more” and having some inherent flexibility and room for interpretation is good. However, it’s important to be clear, concise, and have some key aspects well articulated (see Figure 3.2). The most important aspects are a definition of the target user, and an alignment with a broader mission statement or vision. For example, people who do not enjoy some aspects of driving are not Mazda’s targeted users, and coming up with a design brief that doesn’t prioritize the enjoyment of driving would not be aligned with Mazda’s corporate vision or brand essence. A good design brief should also outline key goals with regards to budget, scheduling and timing, standards of the type of work to be done, and define an end deliverable. For example, a project that is intended for internal study in advance research may call for digital animation. This will involve a completely different timeline and budget than a project that calls for a one-to-one model intended for an engineering group.
Strategy
Published in Wanda Grimsgaard, Design and Strategy, 2023
It may be somewhat unclear what the difference is between a design strategy and a design brief. A design strategy is a plan for what the design should do, how it is to be developed and used, all in line with what it is determined in the company’s goals and strategies. A design brief is a description of the assignment or task to be carried out. It clarifies the details of the project, such as project goals, the tasks and deliverables involved, scope, timeframe, requirements and assumptions. It also includes areas of responsibility and persons responsible. The design brief serves as a basis for developing a budget or quote (4.1 Design brief). The design strategy is used as the basis for the design brief. It is fine to combine these.
Engineering product design and development
Published in Riadh Habash, Green Engineering, 2017
Design brief is about figuring out the objectives of the project as well as the starting point of the corresponding tasks. It is a formal document which describes what is to be designed and for which target markets. It develops from an analysis of the need or problem. The main purpose of design brief is to illustrate the design solution for a new product or service and how the solution is devised. It provides clear guidance on how the product is developed and details the design principles and the procedures to achieve these principles. It is like a business plan for a specific project. Figure 9.8 shows the essential elements of a good design brief.
Developing design as a discipline
Published in Journal of Engineering Design, 2018
The project was based on asking designers (architects) to attempt a small design project in experimental conditions. They were given the design brief, and asked to produce a sketch design. As well as conventional drawing materials, they had a simulated computer system to help them: they could write questions on cards located in front of a closed-circuit TV camera, and would receive written answers (or even drawings) on a TV screen in front of them. In another room, at the other end of the CCTV link, was a small team of architects and building engineers who attempted to answer the designer's questions. Thus we had a very crude simulation of some features of what might be parts of a CAD system, such as expert systems and databases. The designers who participated in these experiments were not told what to expect from the ‘computer’, nor given any constraints on the kinds of facilities they might choose to ask of it. I hoped to discover what kinds of facilities and features might be required of future CAD systems, and gain some insights into the behavioural patterns that might emerge in these future human–computer systems.
Evaluating creativity in parametric design environments and geometric modelling environments
Published in Architectural Science Review, 2018
Rongrong Yu, Ning Gu, Michael Ostwald
It was apparent in the experiment that the eight designers each showed a clear capacity to understand the design brief and operate the software. While a time limit was used to ensure that the design problems were addressed to a similar level of resolution, some designers stopped at the building massing or facade design stages. However, they all considered site planning as well as the building function in some detail, providing a considered response to the conceptual design brief. In both the PDE and the GME, designers started by reading the brief and inspecting the site model provided. During the design process, they also revisited the design brief. The design brief provided some details concerning functional constraints and site conditions. It was up to the designers to decide how many of these conditions to consider in their design.
A participatory product design process with children with autism spectrum disorder
Published in CoDesign, 2018
During this stage, it was recognised that the majority of the children at the school showed great interest in the trampoline and additional activities were done as they used it. Nonetheless, a few number of children were afraid of the jumping activity. With respect to the ways the children interacted with the equipment and its physical features, there was also a strong need for increased safety. Regarding the findings supported by the literature, the design brief was prepared. The design task was to reconsider the conventional trampoline design by developing a diversity of design solutions for an improved bouncing activity and to explore alternative uses in order to improve children’s sensory systems, physical abilities, cognitive skills, concentration and safety.