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Promotion in Public Television and Radio
Published in Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet, 2012
Robert K. Avery, Mary L. Dickson
Most recently, as the political climate changed in the early 2000s, public broadcasting came under attack once again, both from those on the right who charged a liberal bias in public affairs programming and from fiscal conservatives who, at a time of budgetary challenges, again questioned the relevancy of what were once accepted as public broadcasting’s unique services. In response, NPR instituted a campaign addressed specifically to Congress in a series of ads published in the National Journal. The ads showcased different reasons why public radio is important and played up the impact of its listeners.1 Addressing the Arizona congressional representatives, for example, an ad said “In Arizona, half a million constituents vote with their ears,” meaning more than half a million voters listen to NPR. Another in the campaign was “Mississippi is fertile ground for NPR,” speaking of public radio’s in-depth coverage of news in the magnolia state. Still another political punch line was “Whether Ohioans go left or right, they always turn to NPR,” and so on through the 50 states.
Chatting about the unaccepted: Self-disclosure of unaccepted news exposure behaviour to a chatbot
Published in Behaviour & Information Technology, 2023
Carolin Ischen, Janice Butler, Jakob Ohme
The rise of digital media has opened up new possibilities for citizens to be informed about public affairs (Bennett and Livingston 2018), and at the same time has complicated the correct assessment of news exposure further. New online-only outlets, such as Breitbart in the United States, the German version of Epoch Times in Germany (Hettena 2019; Levy et al. 2018), De Andere Krant, Gezond Verstand and Café Weltschmerz in the Netherlands (Newman et al. 2021), or Uncut-News and conviva-plus in Switzerland (Fög - Forschungsinstitut Öffentlichkeit und Gesellschaft 2017), have established themselves as an ‘alternative’ to legacy news media, in which trust is declining in specific segments of the population (Fawzi 2019). Alternative media are found at both the left and right wing of the political spectrum (Atkinson and Kenix 2019; Haller, Holt, and de la Brosse 2019). Recently, a closer connection to populist movements that also present themselves as an alternative to established political parties was asserted (Fawzi 2019).
Social media enabled individual dynamic capabilities: the boundary spanning perspective
Published in Behaviour & Information Technology, 2022
Wei He, Xiaobo Ke, Helen S. Du
Like information processing, external representation is also a key activity stemming from boundary spanning theory, involving the communication, coordination and conflict resolution with external actors to establish and maintain a better image of individuals and organisations (Aldrich and Herker 1977; Zhang et al. 2019). We adapt this concept into the individual level. Individuals may particularly send information or knowledge to others for social bond or a sense of social belongingness (Cui 2017; Farsi 2021; James et al. 2017). Using Web 2.0 applications facilitates people to share web resources, which consequently establish social relationships among various interlocutors (Arica et al. 2022; Davison et al. 2014). For example, Facebook is typically regarded as a source of obtaining new and diverse information or perspectives, but also a prime means of forming and maintaining weak tie relationships that provide social and emotional support (Sutcliffe, Dunbar, and El-Jarn 2022). In a study based on U.S. national data, researchers described that individuals use social networking sites to keep up with news about public affairs and their community, and this specific way of using media positively affects their social capital and social engagement (Gil de Zúñiga, Jung, and and Valenzuela 2012). Therefore, we hypothesise: H1: An individual’s understanding use of social media is positively associated with his/her behaviours of (a) information processing and (b) external representation.