China
Africa
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The Future of Communications
Published in Marcus K. Weldon, The Future X Network, 2018
Markus Hofmann, Anne Lee, Bo Olofsson
A portent of this future is provided by the recent evolution of these new messaging applications to become genuine communications platforms — adding voice calling, voice messaging, video calling, video messaging, fi le sharing and collaboration — including the use of the emerging set of WebRTC-type capabilities, in addition to proprietary extensions. And they have started experimenting and branching out beyond traditional communications to offer the following (Meeker 2015): Connecting to mobile commerce by creating a conversational or “social commerce” platformOffering peer-to-peer payment schemesPartnering with content providers (for example, offering integrated streaming video)Partnering with gaming companies (for example, giving users access to games within their apps)Building applications within the messaging application in order for users to further multi-task.
Understanding and mitigating risks in social commerce: an empirical study from the perspective of signalling theory
Published in Behaviour & Information Technology, 2023
Xiayu Chen, Ruolin Ding, Shaobo Wei, Panpan Wang
The dramatically increasing usage of social media (e.g. Facebook, Twitter and WeChat) as reliable tools for information sharing and social interaction has opened up a new era of e-commerce called social commerce (Chen et al. 2019; Jin, Chen, and Zhou 2022; Wang, Tajvidi, and Lin 2019). Social e-commerce is changing the opinions of people about e-commerce since traditional e-commerce has only commerce features while social commerce has both commerce features and social features by incorporating social media into its commercial activities (Bai, Yao, and Dou 2015). The concept of social commerce came into being in 2005 and it later became the subject of various studies (Zhang and Benyoucef 2016). IS and e-commerce researchers and practitioners have paid increasing interest in social commerce and hence social commerce has become an important research field (Chen et al. 2021b; Xue, Liang, and Xie 2020).
In authority, or peers we trust? Reviews and recommendations in social commerce
Published in Behaviour & Information Technology, 2022
Catalin C. Dinulescu, Victor R. Prybutok
The joint evolution of information and communication technologies (ICT), the internet of things (IoT), social media, and Web2.0 technologies have profoundly transformed human life, as well as how business is conducted. In 2017 the worldwide ICT spend has been estimated at more than US$3.8 trillion and is projected to exceed US$4.4 trillion by 2022 (IDC 2017). As a result, social commerce emerged as a new business model where traditional e-commerce firms add social media capabilities to their websites to engage customers, and social media firms monetise on their social networking prowess by adding e-commerce capacities to their online platforms. Thus, the ability to share (e.g. customer experience) in addition to the ability to buy (e.g. a product or service) is what makes social commerce distinct. The hallmarks of social commerce are the discussion forums, the communities of interest, and the user-generated content which consists of recommendations, referrals, ratings, and reviews, commonly referred to as word of mouth (WOM) Online WOM is called electronic word of mouth (eWOM) and online customer reviews and recommendations are relevant forms of eWOM (Ahmad and Laroche 2017; Busalim 2016).
Personality and Demographic Characteristics Influence on Consumers’ Social Commerce Preference
Published in Journal of Computer Information Systems, 2022
Chuleeporn Changchit, Robert Cutshall, Anh Pham
Social commerce merges online shopping features with social media capability and gives customers not only a way to shop but also gives them a new shopping experience in which they can rate, comment, and preview products as well as receive or give recommendations from or to others.4 It has given businesses and individuals the opportunity to explore new buying and selling methods, thereby monetizing online social interaction.5 People participate in such activities because they aware and willing to make an active impact on the world.6 Through social commerce, customers can influence the purchasing decisions of potential customers with the content that they create. Social commerce includes but is not limited to transactions that take place on a social media website such as Facebook, reviews or comments that posted by customers either on the websites selling the products/services or on third-party review websites such as Yelp, and interactions that businesses directly have with their customers through the social media accounts of the business.