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Online Marketing Tactics that Generate Results
Published in Michael W. Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele, Podcast Academy™: The Business Podcasting Book, 2012
Email marketing is useful in that your audience can subscribe to receive updates, information, and promotions via email. A database of permission-based email addresses provides you with an audience that has confirmed their interest in your organization’s activities and correspondence. This creates opportunities to open dialog between you and your audience, from something as simple as asking your audience to redeem a code they've received in an email to requesting direct feedback on a certain issue. Email marketing is versatile and can be developed in a variety of ways to suit the different needs of many organizations.
Marketing Analytics: Why Measuring Web and Social Media Matters
Published in Pedro Novo Melo, Carolina Machado, Business Intelligence and Analytics in Small and Medium Enterprises, 2019
Xabier Martínez-Rolán, Teresa Piñeiro-Otero
E-mail marketing is the act of sending a commercial message, typically to a group of people, using e-mail. Despite the passing of time, this is still a very efficient tool. E-mail predates the web. From the first e-mail in 1971 (Computing History), this technology's structure has remained stable with the fields “user”, “subject”, and “message”. In fact, in order to register on any social media, one has to usually have an e-mail address.
Content Strategies in the Era of Digital Marketing
Published in Pedro Novo Melo, Carolina Machado, Management and Technological Challenges in the Digital Age, 2018
Xabier Martínez‑ Rolán, Teresa Piñeiro ‑Otero
E-mail marketing is one of the most important tools in any content strategy. When used in coordination with other methods, it can give wider projection to brand communication. E-mail marketing is an online marketing technique that uses e-mail to send advertisements or commercial information to recipients to create new customers or enhance customer loyalty.
Technologies and applications of Industry 4.0: insights from network analytics
Published in International Journal of Production Research, 2021
Bongsug (Kevin) Chae, David Olson
The analysis also shows that Analytics and relevant 4.0 technologies (e.g. Big Data, Data Visualisation) are connected as a community, representing 13 percent of the network, distinct from AI/ML. Two observations are made regarding this finding. First, while AI/ML is enabling ‘predictive analytics’, the Analytics community is related to ‘descriptive’ analytics with data visualisation and data integration. Second, AI/ML tends to be connected to unstructured data (e.g. natural language processing, virtual reality) and diverse industries (e.g. life science, video games, e-learning, product management), but the Analytics community is enabling one particular area, ‘marketing’ (e.g. email marketing, direct marketing, cause marketing, contact marketing). Companies invested in building analytics both in past decades and today are increasingly interested in integrating AI/ML with their existing analytic capabilities (Davenport 2018; Zheng et al. 2020).
Driving anger and factors related to aggressive driving among Serbian drivers
Published in Traffic Injury Prevention, 2020
Boško Matović, Dragan Jovanović, Miloš Pljakić, Predrag Stanojević
The ethical approval of this study was acquired from the Ethics Committee of the University of Novi Sad. The respondents were invited via email to participate in a web-based online research. The emails were sent by using the email marketing platform to 11,860 valid email contacts in the general population (the response rate was 8.60%). The drivers who had had a driver’s license for less than a year and/or who had driven less than 1,000 kilometers in the past twelve months were excluded from the further data analysis. The participation was voluntary and before proceeding with the research, the respondents were informed about the purpose of the study, potential risks and advantages of participation, and expected duration of the study. In the last part of the questionnaire, the respondents were given a debrief statement containing the objectives of the research. The questionnaire took approximately 15 min. to complete.
A survey of phishing attack techniques, defence mechanisms and open research challenges
Published in Enterprise Information Systems, 2022
In the SMS phishing (i.e., Smishing), the user receives an SMS message that contains link of the malicious webpage or fraudulent mobile application (Choudhary and Jain 2017). A study shows that the open rate of SMS is 98% while the open rate of emails is only 28–33% (6 reasons why SMS is more effective than Email Marketing 2016). Moreover, the response rate of SMS is 39% higher than emails (6 reasons why SMS is more effective than Email Marketing 2016).