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A preliminary study on the psychological classification and rectification
Published in Artde D.K.T. Lam, Stephen D. Prior, Siu-Tsen Shen, Sheng-Joue Young, Liang-Wen Ji, Engineering Innovation and Design, 2019
Chih-Wei Pai, Wei-Hsuan Fan, Li-Chen Tsai
According to Freud, the mental consciousness is merely the surface level of the mind, and psychological forces come from the unconscious part of the mind, which cannot be directly researched. Only inferences can be made through behavioral observation. (Corey, 2009) However, the unconscious mind can be directly studied. Xuanzang’s PDTs allow for its scientific research. When psychological dissection is being used to reach pure consciousness, that is, when sensory perception is being stripped away and one trains to maintain observation ability, one should classify and judge via sensory perceptions in order to obtain the basic ability to observe the unconscious mind. For example, in modern vision research, Posner’s series of visual attention experiment conducted in the late 1970s showed that eye-movement and attention are independent of one another. (Chen, et al., 2012) What this difficult to comprehend result means for practitioners of psychological dissection is that vision and the mental consciousness are two completely different types of functions. In fact, vision and the mental consciousness are constructed by different unconscious omnipresent mental factors to construct the eye-movement and program the focused attention. This explains the experiment’s finding. In regards to the unconscious mind’s five omnipresent mental factors (contact, attention, sensation, perception, intention), this topic is beyond the scope of this paper will not be further discussed.
Expert systems
Published in József Farkas, Károly Jármai, Analysis and Optimum Design of Metal Structures, 2020
We are all experts in many things of life — no one could survive without having a great deal of this day-to-day expertise. The essence of intuitive decision making is that it is done rapidly by the unconscious mind, using a vast store of previous experience and knowledge, with no formulation of reasons, logic or background knowledge. It is common that there will be intermediate conclusions, and after these are reached, the expert may ask for additional evidence before proceeding to the next stage.
Teaching neuromarketing to fashion students: an application of Kirkpatrick’s model
Published in International Journal of Fashion Design, Technology and Education, 2021
The mind consists of a combination of the conscious and unconscious parts of the brain that, work together to create thoughts and emotions in response to stimuli (Hazeldine, 2014; Zurawicki, 2010). The conscious mind contains the thoughts that one is aware of when fully awake. It has the ability to think objectively, use logic, and reason (Hazeldine, 2014) and is also capable of conscious cognitive processes, including learning and planning (Genco et al., 2013). The unconscious mind operates involuntarily and subjectively, functioning below the level of consciousness (Hazeldine, 2014). The unconscious mind stores thoughts, emotions, memories, motivations, and other cognitive processes that one is not aware of. As a result, individuals are unable to explain actions, including purchasing decisions, that are based on unconscious associations. A specific instance where consumers use unconscious associations and feelings to make purchasing decisions is related to the colours that represent a brand. Through past experiences and cultural meanings, consumers have created associations in their unconscious minds between colours and what they represent (Grossman & Wisenblit, 1999). Consumers use these associations to form opinions about a brand and its characteristics based on the brand’s colours (Ridgway & Myers, 2014). For example, Ridgway and Myers (2014) found that when consumers saw a blue logo for an apparel brand, they associated the brand with competence, confidence, success, and reliability.