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On the evaluation of visual nudges to promote safe cycling: Can we encourage lower speeds at intersections?
Published in Traffic Injury Prevention, 2022
Jordanka Kovaceva, Pontus Wallgren, Marco Dozza
Winds can often be considered the most challenging weather aspect of cycling, especially in a city close to the sea, such as Göteborg. In this study, when taking into consideration the wind, the apparently contradicting results across locations were not evident any longer. The main effect of the wind was, of course, significant, confirming that tailwind increases speed while headwind reduces it. These two results combined suggest that the effect of the nudge was smaller than the wind effect. Further, future evaluations of such speed nudges should not neglect wind direction.