Offering scholarly monographs on timely topics; resources for conducting research; and professional references for practitioners, the breadth of the resources available in the Taylor and Francis portfolio are orientated to meet the needs of both academic and professional readers. Covering Communication History, Health Communication, Intercultural Communication, Listening, Persuasion, Public Relations, Rhetoric and more, we strive to help shape the future of Communication Studies with books such as Strategic Planning for Public Relations and journals such as Political Communication.
Political Communication is an international journal, published quarterly, that features cutting-edge theory-driven empirical research at the intersection of politics and communication. Its expansive subject is the site of rapid changes and pressing policy concerns worldwide. The journal welcomes all research methods and analytical viewpoints that advance understanding of the practices, processes, content, effects, and policy implications of political communication. Regular symposium issues explore key issues in depth.
Drawing together the most current work upon the social, economic, and cultural impact of the emerging properties of the new information and communications technologies, this journal positions itself at the centre of contemporary debates about the information age.
Communication Monographs is a peer-reviewed publication of the National Communication Association. Communication Monographs publishes original scholarship that contributes to the understanding of human communication.
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media.
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings.
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication.