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Insight
Published in Wanda Grimsgaard, Design and Strategy, 2023
A moodboard can be used in different stages of a design project, whether it is about visualising research, surveys and strategies, ideas or design concepts. Moodboard is a digital or physical poster or collage, composed of selected images and materials to promote a specific atmosphere. The moodboard is an easy and intuitive way to visualise thoughts, ideas and situations in different stages of a design project. In the insight stage, the use of moodboards can be useful to visualise studies and research, and in the strategic stage to visualise vision, values and target groups. Using a moodboard to visualise strategy can simplify the work of linking strategy to the idea and design development. When presenting ideas to the company, the moodboard can help express the designer’s thoughts and ideas quickly and efficiently, making it easier to choose the direction for further work. This way, the moodboard can replace time-consuming sketching processes at an early stage of the design development. The use of the moodboard should be considered in the context of what one wants to achieve. The following are a few examples:
Website Production and Management
Published in Sharon Yull, BTEC National for IT Practitioners: Core Units, 2009
The use of mood boards and story boards allows you to generate snapshots that can be built up to illustrate stages of a website design. Mood boards can consist of cuttings from a wide range of sources that are placed together to generate a particular feel, emotion or mood. Story boards can be designed by using graphics or by drawing images that may represent the web pages.
Task Analysis
Published in Julie A. Jacko, The Human–Computer Interaction Handbook, 2012
Catherine Courage, Jhilmil Jain, Janice Ginny Redish, Dennis Wixon
Mood boards are a collection of raw data and artifacts presented with the goal of inspiring the product team early in the development cycle. They often take the form of a large poster showing photographs, sketches, screenshots, participant quotes, and artifacts from the field, such as forms, printouts, and post-it notes. You can use mood boards to highlight some of the interesting or unexpected findings from the study.
Generate don’t evaluate: how can codesign benefit communication designers?
Published in CoDesign, 2018
This toolkit replicated a typical communication design idea generation process where participants co-created moodboard posters proposing the mood of sustainable cleaning. Moodboards are used in communication design to arrange images, type and colour to evoke a style or inspire a vision for the project at hand. For inspiration, the designers made image resource packages from magazines, site visit photos, designer found images, Blu-TackTM, glue and Post-itTM, notes. Two groups created three A2 sized moodboards, placing images on the relevant boards. The boards were themed in response to ideas of conventional, sustainable, low and high harm cleaning and the spread of infection. For idea evaluation participants sifted through the most and least promising ideas to identify future design directions. Finally, participants were asked to rank the ideas on the moodboards with coloured dots. Green dots represented promising ideas and red dots less favourable ideas (See Figure 2).
Fashion design students’ self-evaluation of usage, benefits, and attitudes toward using design research sketchbook skills: a scaffolded pedagogical approach
Published in International Journal of Fashion Design, Technology and Education, 2022
Ideas and images developed in the sketchbook are used on a mood board. Not all research collected in the sketchbook is included in the final mood board (Sorger & Udale, 2012). Mood boards are essentially a selected and refined presentation of the designer’s research (Sorger & Udale, 2012). A mood board should convey key elements are themes, concepts, colours, and fabrics (Sorger & Udale, 2012). Mood boards bring a feeling or sentiment (Garner & McDonagh-Philp, 2001), guiding multiple individuals in the apparel product development process (Johnson & Moore, 2001).