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Human-Computer Interaction and the Web
Published in Julie A. Jacko, The Human–Computer Interaction Handbook, 2012
Helen Ashman, Declan Dagger, Tim Brailsford, James Goulding, Declan O’Sullivan, Jan-Felix Schmakeit, Vincent Wade
In recent years, mobile web devices, such as PDAs, smartphones and tablet computers, have led to the emergence of the mobile web as a direct extension of the “traditional” Internet. These devices, because of their increasingly smaller form-factor and intuitive touch-screen interface have opened a new way of accessing the web right from our fingertips. Users are no longer bound to a stationary computer or laptop to access the web; it is now available from an always-online, small device that fits into our pockets and allows access to the web at any time from any place. Services and applications are now becoming location-aware, using the physical location of the web device, and the context in which it is used, as an input to improve our interaction with these services (Virrantaus et al. 2006). This has led to many new opportunities in the area of mobile commerce (Rao and Minakakis 2003), mobile advertising, informational services, entertainment, education, or business processes (Varshney 2001). Although the first location-aware systems were developed in the 1990s, they still face many challenges today (Patterson, Muntz, and Pancake. 2003).
Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory
Published in International Journal of Human–Computer Interaction, 2021
Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent G. Duffy, Yun Zhang, Xuefeng Zhang
Smartphones have changed the way we access information (Dou & Sundar, 2016). Due to smaller device sizes of smartphone displays, a mobile Web directory shows fewer website links at a time. Hence, it is important for Web directory designers to figure out how to present links considering limit mobile displays to provide good user experiences to mobile Web directory users (Baraković & Skorin-Kapov, 2017; Dianat et al., 2019). In this study, we focused on how the color salience and location of website links affect performance, affective experiences, and approach-avoidance responses. By bridging the literature on website design (McCracken et al., 2003; Nielsen et al., 2002; Vu & Proctor, 2011) and user experiences(Buxton, 2010), this work extends the knowledge of Web directory design (Von Hoffen et al., 2015) on users’ visual attention (Johnson & Proctor, 2004) and user experiences (Buxton, 2010) based on S-O-R theory (Mehrabian & Russell, 1974).
Influence Mechanism of Implementation Intentions from the Perspective of Time and Space in Mobile Shopping
Published in International Journal of Human–Computer Interaction, 2023
Lin Wang, Xiaoying Wang, Zhihua Wang, Yang Zhao
Regarding spatial perception, as mobile Internet usage increases, smartphone browsing and search activities will markedly rise, as, in particular, a new generation of “digital natives” are more inclined to use more interactive network contacts. The limited screen size, use context, and interaction mode constitute a unique interactive environment. As Oulasvirta et al. (2012) highlighted, mobile devices tend to favor short, targeted interactive sessions. In the context of mobile Web design, when users visit online stores on tablets and smartphones, the visual-spatial crowding exerts a negative impact. Therefore, online retailers should optimize the visual effect of marketing websites, improve the multidimensional layout effect and create efficient mobile customer touch points. For example, navigation. Compared with desktop computers, mobile devices require a higher degree of in-page and inter-page navigation to enhance mobile device interaction. To improve consumers’ shopping experience, merchants can also display offline physical stores or guide customers to purchase through online live broadcast (Li et al., 2020). Online store design cues affect consumers’ perception and post-shopping reactions in mobile shopping. For example, high task-related cues (such as product description, price) and low task-related cues (such as type, caption) trigger different cognitive, emotional, and associative responses in mobile shoppers. Thus, website designers need to give full consideration to the amount of information contained in design cues and the cost of information fragments processed by users, as well as the display effect of the screen size of mobile devices, to ensure the fluency and convenience of user information processing.