Organizational Phase: Setting the Stage with Marketing Missions, Goals, and Objectives
William J. Winston in How to Write a Marketing Plan for Health Care Organizations, 2012
However, most health organizations do possess a viable mission or purpose. The organizational mission statement should answer the prior four questions. The length of the organizational mission statement should not extend beyond two or three paragraphs. A sample mission statement for the marketing plan of a local community hospital might read: The … Community Hospital is a nonprofit community hospital which provides full-service inpatient and outpatient medical care. The … Community Hospital has provided care to the community residing in the southern quadrant of Crow County. For 50 years the hospital has provided the highest quality of care to meet the health needs of this population. Its staff is dedicated to the provision of medical services regardless of age, race, or income. The hospital strives to be sensitive and responsive to the complete health needs of the population through a well-managed organization. The hospital aims to improve the health status of the population served.
Turning community hospitals into assets
Geoff Meads, Tricia Meads in Trust in Experience, 2018
This is a priority for NHS PCTs, and their Board constitutions encourage this. There are examples of community hospitals being turned from liabilities into assets following productive working with SSDs on a shared agenda. Particularly in remote areas, it may be that the population and health need is such that a specific hospital resource cannot be sustained. The community hospital is able to serve as a focus for health and social care as well as other associated functions and facilities. This is not to say that this model is a buildings-led model, but that the presence of an established focus for healthcare can be of benefit. Staff working within primary and community healthcare already have within their practice a working relationship with social services colleagues, and closer collaborations achieved through structures, policies, a shared environment, resources and other methods are being actively pursued.
Moving the story forward
Paul Thomas, Mayur Lakhani, Kurt C Stange, David Colin-Thome in Integrating Primary Health Care, 2017
You are leading change in a community hospital to make it more integrated with primary care activities. It has so far been largely focused on secondary care. The hospital has 30 beds in two wards, which consultants from a large teaching hospital use whenever the teaching hospital is full. The consultants also use the beds for rehabilitation and as surgical beds for day-case general surgery. Several hospital consultants hold outpatient clinics there. Minor surgery and phlebotomy are undertaken in a small emergency unit. The community hospital is the base for community nurses and health visitors, and houses a set of community services, including podiatry, physiotherapy and dietetics. However, these operate as stand-alone services and their practitioners have had little impact on the plans.
Realist approach to evaluating an interprofessional education program for medical students in clinical practice at a community hospital
Published in Medical Teacher, 2020
The community hospital at which the first author developed the IPE program has 30 beds and is located in a city with a population of 70,000 at the center of the prefecture. The community hospital provides primary healthcare services that meet the needs of the community while the hospital has cooperated with an advanced treatment hospital, which is located 10 min away by car, other clinics and welfare institutions. As of April 2017, the community hospital employed four full-time physicians, one senior resident physician, 14 hospital nurses, three home nurses, two physiotherapists, one occupational therapist, one speech therapist, one medical social worker, two pharmacists, and one registered dietician. In March 2014, the hospital initiated a “community-based medical education promoting station” under agreement with the University. Against this background, the first author established an IPE program for medical students in clinical practice at the community hospital. The first and second authors, who are both general physicians, have been working at the community hospital since 2015 and 2014, respectively. The first author developed an interprofessional competency framework and was engaged in IPE pre- and post-graduation in Japan.
Medicare cost reduction in the US: A case study of hospital readmissions and value-based purchasing
Published in International Journal of Healthcare Management, 2021
Mehmet C. Kocakulah, David Austill, Eric Henderson
Community Hospital is a non-profit organization. A look back at the hospital’s mission statement should serve as a guiding light in answering these questions. Community’s mission is to ‘provide exceptional quality healthcare services to the surrounding region. The ultimate success of Community Hospital will be reflected by the quality provided and our standing in the community’. Penalties assessed by RRP and VBP indicate the patient quality of care is unsatisfactory at some point(s) in the care continuum. Based on its non-profit mission, Community has an obligation to put the care of its patients first and foremost. All reforms within reason should be initiated with a keen eye still focused on generating a positive operating income. The mission of the hospital would be greatly diminished if it consistently operated at a net loss.
Clinical profile of rural community hospital inpatients in Sweden – a register study
Published in Scandinavian Journal of Primary Health Care, 2021
Mante Hedman, Kurt Boman, Margareta Brännström, Patrik Wennberg
In contrast to general hospital wards, community hospital wards are not confined to one medical specialty but deal with different medical conditions. A group that reviewed practices in the United Kingdom (UK) concluded that community hospitals contribute to ‘acute, terminal, and elderly care, as well as respite care and rehabilitation services’ [4]. In another study, community hospitals provided acute medical care for a wide range of patients, and they were suggested to mainly substitute for general hospital care [5]. Several studies have shown that community hospital admissions are especially suitable for multimorbid elderly patients [6–9]. The perspective differs considerably between a hospital specialist in a general hospital ward, with a deep competence in a narrow discipline, and a specialist in general medicine (a Swedish GP) in a community hospital ward, with a broader and less specialised medical competence and an expected holistic view of the patient. Moffat and Mercer concluded that the management of multimorbidity involves many challenges, requiring a holistic approach by a generalist [10].
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